P&G’s Toronto Pop-Up Hosts 7,000 So Far
Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio....
Big Brother in the Aisles
Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers...
Live from the ANA Brand Forum: Starbucks Brews Success
Starbucks knows what it takes to transform an ordinary coffeehouse into a mega success: a different approach. ...
Carl Buddig Gives Away 15 Million Songs
Lunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads....
Hanes Launches Pop-Up Shop
Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line...
Virgin Loyalty Members Now Top 50,000
Virgin Megastores just keeps signing new loyalty members. The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February. ...
Coors Shifts Focus Toward Multicultural Marketing
Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales. ...
Lord & Taylor Tailors Its Marketing
Lord & Taylor is giving its database marketing a makeover....
Price Chopper Kiosks Add Loyalty Discounts
Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores....
Denny's Strikes Up Bowling Promo with 2 Million Coupons
Denny's is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons....
McDonald's Big Burger Test Gets Positive Response
McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit....
Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards
Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event. ...
General Mills Puts Stroke Survivors on Cereal Boxes
General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association...
Wal-Mart Tallies Packaging Scorecard: 117 Products So Far
Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard....
Huggies Launches Sun Care Line
The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign....
Arby's Offers Trip to Country Music Awards
Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards....
Strawberry Shortcake Pushes Strawberries In-Store
Strawberry Shortcake has struck a deal to help sell strawberries to kids....
Back to the Future
Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional...
Is There a Doctor in the Store?
Got a cough? Forget the doctor. Go to a grocery store. That's right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug...
The British Invasion
Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that's not the case with Tesco. The U.K. retail giant,...
Catalina, ePrize Team for In-store/Online Promotions
Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions....
Gap Insists Financial Woes Won’t Affect Product RED
Coming on the heels of Gap, Inc. CEO Paul Pressler resigning in January due to several poor financial quarters, the retailer insists there will be no wavering of support for Product RED, its celebrity-backed brand that funnels a percentage of product sales to The Global Fund to Fight AIDS, Tuberculosis and Malaria (January PROMO)....
Kraft Tackles Restaurant Competition, Boosts Marketing
Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company's lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion....
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members....
Fruits and Veggies Get New Branding
The produce industry wants you to clean your plate. ...
