Sony Launches $100 Million Multi-Faceted HD Campaign
Sony Electronics is plotting its largest integrated marketing campaign in the U.S. to date to plug its “HDNA” high definition product....
Moving Pictures
When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store...
Going Once, Going Twice
Stouffer's, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected...
Survey: Web Browsers Spend More In Stores
Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore. ...
Wal-Mart Spreads User Reviews But Stops Potter News
(Direct Newsline)—Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store....
KFC Goes Viral with Cause Marketing Campaign
KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings....
Build-A-Penguin
Build-A-Bear Workshop, Inc.'s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain's more than 275...
Hooked on Going Mobile
Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer...
Ready, Aim, Shop
U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O'Lakes deli cheese when they enter their local...
Wal-Mart Taps NPD Group for Consumer Data
Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games...
Starz Pushes “Space Chimps’ with 100 Million Dole Stickers
Dole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”...
Simon Malls Stage Kids’ Cooking Events
Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks....
Gap Dresses Kids in RED
Gap is expanding its Product RED line of cause-related products with kids’ clothing. ...
Watch n Win
Let's face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed...
Creative Packaging Adds New Life to Gift Cards
Gift cards are as popular as ever to use as presents or incentives. But giving out a piece of plastic can seem impersonal. So, companies are dressing up the gift with new packaging....
Best Buy Accused of Deceiving Customers
The Connecticut Attorney General has served Best Buy with a lawsuit claiming that the retailer deceived and overcharged customers through its in-store kiosks. ...
Wal-Mart to Host Tracy Byrd Concert
Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month....
Nike, Foot Locker Team for Retail Promo
Nike Inc. and Foot Locker have teamed up to open 50 basketball and apparel shops in the U.S. over the next three years....
Soap Opera Digest Revisits Wal-Mart
Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time. ...
Anheuser-Busch Yanks Spykes Beverage After Complaints
About one week after 27 attorneys general warned Anheuser-Busch over its marketing practices, the brewer has pulled the plug on its Spykes flavored malt beverage....
Kmart Brings Blue Light Special Back as Character
Kmart is out with a marketing campaign that introduces its new animated spokescharacter, Mr. Bluelight....
Del Monte Introduces an Energy Drink
Del Monte Foods is entering the energy drink business. Bloom Energy hit stores shelves this month, promoted as containing antioxidants, nutrients and a full serving of fruit. ...
Kraft, Six Flags Offer Promo on 1 Million Mac & Cheese Packages
Kraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks....
Safeway CMO Resigns
Brian Cornell has resigned as executive vice president-chief marketing officer of Safeway Inc. so he can look for a chief executive post at another company....
Kraft Launches Second Life Supermarket
Kraft Foods is opening shop on Second Life today. The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry convention, the Food Marketing Institute show, which runs May 6 though 8. ...
