Hasbro Opens Littlest Pet Shop Boutique
Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line....
Online Holiday Retail Sales to Reach $33: Billion: Survey
Online retail sales in the U.S. this holiday are expected to hit $33 billion, a 21% increase over 2006, a recent survey forecasts....
Disney Pushes Branded Produce, Snacks at Retail
Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall. The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray. ...
Sunny Delight Dips into Bottled Water
Sunny Delight beverages will enter the bottled water business by purchasing Fruit20 Water from Kraft Foods Inc., the companies said....
CVS Launches $25 Million Campaign with Online Community
CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000....
NHL, Reebok Create Glitzy Midtown Manhattan Store
The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte....
Retail Goes Feng Shui
Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there's empirical evidence that an uncluttered...
Shopping Habits
Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the...
15 and Fabulous
It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born...
Toys R Us Opens Pop-Up Shop
Toys R Us is opening a temporary location in New York City targeting holiday shoppers...
Live from the In-Store Marketing Expo: Home Depot
The Home Depot is making changes. The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter. ...
Live from the In-Store Marketing Institute: Digital Media as In-Store Experience
Digital Media is adding a fresh dimension to the in-store experience....
Jones Soda Launches Seattle Seahawks-Branded Flavors
Jones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week. ...
Live from the In-Store Marketing Expo: Cabco Introduces Mi-Kart
Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions....
Kellogg’s Targets Military Kids with On-Pack Promo
Kellogg’s has launched an on-pack book offer targeting children of military personnel...
Langers Juice Promotes “Naruto” DVD with On-Pack Promo, Sweeps
Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”...
Boboli Pushes New Product via In-Store Merchandise
George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store....
Holiday Retail Sales Growth Could be Slowest in Years: NRF
The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion....
Live from Promo Live: Levi’s Sales Jump 13% in Music Promo
Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion. ...
Saputo Cheese Puts Crayola Promo on 8 Million Packages
Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand....
Neiman Marcus YouTube Video Ad Gets Mixed Reviews
A documentary-style video advertisement marking Neiman Marcus’s 100th anniversary on YouTube is getting mixed reviews from Web site visitors. ...
Half a Billion Pepsi Cans Offer Adidas Promo
A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali....
A&P Brews Deal with Starbucks
The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast....
Enchanting Times
If Ardea Beverage has its way, grocery shoppers will be on the hunt next month for a can of soda that can be exchanged for a family vacation. The company...
Retailers Should Overhaul Loyalty Programs: Survey
Retailers need to transform their loyalty programs, a new survey has found....
