Steve and Barry’s Uses Celebs to Drive In-Store Traffic
Steve and Barry’s doesn’t get a TV play. It rarely advertises. It’s not a big user of direct mail, either....
Post-Holiday Bills Bring the Blues: Survey
In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements....
Rhino Pop-Up Store Returns to Retail Roots
In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December....
Dunkin’ Donuts Teams with Hess, Sara Lee
Dunkin’ Donuts has partnered with Hess Corp. and Sara Lee Corp. to offer its coffee via a wider range of locations....
Macerich Malls Offer Interactive Santa Tracking Stations
Macerich shopping centers are giving kids a helping hand this year to keep track of Santa’s annual journey....
Office Max Brings Back Elf Viral Campaign
People can create their own dancing elves at http://ElfYourself.com by adding faces to the animated character. Visitors can load up to four images to send on to friends and family. Voices can be added by calling a toll-free number to record a message....
Dicks Sporting Goods Teams up with Lance Armstrong
Dicks Sporting Goods is using some star power in seven-time Tour de France winner Lance Armstrong to promote a new apparel line and a cause marketing initiative....
Jordan's Monster Deal: Rebate or Lottery?
Boston Red Sox fans who bought sofas during Jordan Furniture's Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies...
McDonald's Pushes New Burrito with Sampling, Coupons
McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito....
Charmin Returns with Public Bathrooms in NYC
Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue. ...
Nike, Foot Locker Open Harlem Store
Nike and Foot Locker teamed up to pump up Nike products with the launch of a new basketball store dubbed House of Hoops in Harlem yesterday....
Diamond Foods to Drop Super Bowl TV Spot
Diamond Foods’ Emerald Nuts brand will sit on the sidelines when it comes to TV advertising for the Super Bowl next year, the company said....
T-Mobile Drives NBA All-Star Voting
T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game....
Mattel Does Barbie as Dallas Cowboys Cheerleader
Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader....
Unilever Hyped Health to Refresh Brands
Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years....
Resuscitating Morris
It's a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on...
Fashionable Fixtures
It's no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience....
Trade Off
What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy...
Goes Best With
Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local...
Forever Finicky
9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the...
Retail Clinics Host Sampling Effort
People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too....
Shell Pushes NASCAR Role with Retail Contests
Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car....
Red Sox Win Would Be Furniture Buyers’ Boon
A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team....
JCPenney Names Anik to Marketing Post
JCPenney has named Ruby Anik as senior vice president and director of brand marketing. Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer. ...
Home Depot CMO Resigns
Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said. Associates learned about Adam’s departure in an internal memo on Wednesday. ...
