Chicago Store Offers Free Furniture if Cubs Win It All
If the Chicago Cubs end their century-long malaise and win the World Series this year, it could mean free furniture for many of the team’s famously stoic fans....
Wrigley Makes Over Gum with New Packaging, Flavors
The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales....
Chain Reaction
Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition...
Measuring Up
Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way....
RFID Ramp-Up
What's the purpose of a shopper marketing promotion if the merchandise is sitting in the store's back room rather than out on display where it belongs?...
Spreads Easily
Philadelphia Cream Cheese is 128 years old. And that's a problem. Yes, people are used to the venerable brand. But they may not be interested in a variation...
Wal-Mart To Require Item-Level Tags
Wal-Mart Stores Inc. is giving its suppliers a new reason to take its RFID mandate seriously: Starting Oct. 31, 2009, suppliers that ship products to...
From Backyard to Broadcast
Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established...
Free Ink
You Had To Be There. Call in Europe, a new international phone company, threw a press party last December at a New York nightclub. It drew 70 reporters...
Salon Selectives to Renew Old Brand Name with New Formula
Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance. ...
Retail Center Launches Cash Giveaway Campaign
A New York shopping center is giving people an incentive to visit its shops: Free cash....
Virgin Megastores Rolls Out Digital Signage Network
Virgin Megastores is rolling out digital signage in select stores nationwide to better target customers with promotions and other content while they shop....
Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated
In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model....
Wendy’s, Dr Pepper Partner for Regional Music Promo
Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX....
Tostitos Teams with Food Network for Sweeps, In-Store Promo
Looking to expand its reach among women, Frito-Lay is partnering with Food Network's “Simply Delicioso” show to launch an in-store and online campaign....
Discovery Draws Eyeballs with Mobile Channels
Discovery Communications is seeking to pump up viewership with new mobile portals for its channels....
Cheez-Its Teams with TV Guide for In-Store Promo
Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine....
Gift-Card Monte
Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria's Secret card? Or a $100 card for Toys Us, no charge? Just fill out this...
Young But Not Stupid
It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and...
NE Supermarket Chain Gets Promotional Scanners
Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets....
Live from NRF: 2007 Retail Sales Predicted to Grow 3.5%
The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002....
Cottonelle Launches Major Non-Traditional Campaign
Kimberly-Clark has launched the largest non-traditional marketing campaign in its history to boost sales for the Cottonelle brand....
McDonald’s Takes on Competition with Specialty Coffee, Baristas
Is McDonald’s turning into the new Starbucks?...
Talbots to Close Men’s, Kids Stores
Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35....
Borders Supports Resolutions with In-Store Events
Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions....
