Dos Equis Puts Cold to Work with Cooler Promotion
Retail beer customers may get a chilling message next time they open their local store’s cooler door. Heineken USA brand Dos Equis has launched a promotional campaign that will use novel heat-reacting technology to print a marketing message every time a cooler door is exposed to warmth....
7-Eleven Kicks off Summer of Slurpee Campaign
7-Eleven is launching a buzz marketing campaign to raise awareness around its iconic Slurpee brand among 16- to 20-year olds....
S&K Menswear Celebrates Father's Day with Viral Campaign
S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body. ...
Apparel, Entertainment Top Mom's Spending: Survey
When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel...
Collaboration Key in Shopper Marketing: PMA Study
When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association...
Coke Preps Multilingual U.S. Promo for Beijing Games
Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging...
Cotton Inc. Rolls Out 'Natural’ Campaign in Malls
Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric...
Carvel Sets Fudgie the Whale to Mobile Marketing
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...
Robeks Kicks Off Campaign with Free Smoothies Offer
Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from...
What a Ride
Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald's, Frito-Lay and JCPenney. He's seen the business not...
Recession Rewards
The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers...
Blogging 101
Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading....
Dr Pepper Teams with Supervalu, Kroger Team to Promote ‘Indy’ Flick
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”...
Coalition Asks BK to Pull Toy Premiums
Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”...
Arby’s Owner Buys Wendy’s for $2.3 Billion
Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion....
Sara Lee CMO to Leave Post
Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company....
Lord and Taylor Hires Former Home Depot CMO
Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post....
Muffins” Stage Protest at Bloom Supermarkets
“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops....
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall....
Wal-Mart Goes Green with Earth Month Campaign
As part of its push to show shoppers it’s conscious of the environment, Wal-Mart has rolled out a green marketing and merchandising campaign....
Less Painful Filing
Benjamin Franklin once quipped that nothing in this world is certain but death and taxes. As one of America's father founders and a savvy businessman,...
Old School Game
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product...
Burger King Puts New Spin on Sandwich via Whopper Bar
Burger King is trying to inject some new life into its 51-year-old Whopper sandwich. So it’s launching a smaller format restaurant called the Whopper Bar....
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways....
Best Buy to Send HD DVD Buyers Store Cash
Consumer electronics retailer Best Buy said yesterday that it would distribute $50 gift cards to customers who bought HD DVD players in its stores before major manufacturers and studios declared surrender in the format wars with Blu-ray....
