@Retail Archive
Blockbuster Names Brinker’s Johnson as Marketing Chief
Movie rental chain Blockbuster has named Rebeca Johnson as chief marketing officer....
Kohl's, JCPenney Targets Teens with Back-to-School Campaigns
Weeks before the start of school, department store chains Kohl’s and JCPenney are out with teen-targeted back-to-school campaigns that play off music and movie themes to appeal to the young audience....
BJ’s Restaurants Names New CMO
BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position....
Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/art
Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”...
Safeway Names New CMO
Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said....
Stacking Up
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount...
Shelf Help
Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in...
Who Let the Dogs Blog?
On the Internet, no one knows you're a dog, the cartoon says. But if you're a dog and don't care who knows it or a cat comfortable with your feline side...
Rest Stop
Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse...
Sweet Scents
What do raspberry Danish and candles have in common? Entenmann's hopes it's the sweet sound of sales ringing up at the cash register. The company, best...
Mighty Mattel
How's this for a cushy job? Richard Dickson became Mattel's head of global licensing when he signed on as the company's senior vice president for marketing,...
Coke Adds Coffee Kick to Full Throttle Energy Line
Those consumers who tend to get drowsy downing energy drinks need worry no longer: The Coca-Cola Co., owner of the Full Throttle energy beverage brand, is rolling out three flavors that add premium coffee to the Full Throttle energy and vitamin blend. ...
Qdoba Mexican Grill Taps Craven for Director of Marketing Post
Qdoba Mexican Grill has promoted David Craven to director of marketing....
Sears Pushes Hip Image with MTV Partnership
Sears is hoping its new partnership with MTV will change its image to a hipper, cooler department store to attract younger shoppers....
Cape Cod Potato Chips Introduces New Flavors with Rebate
Cape Cod Potato Chips is introducing three new gourmet flavors: Sweet Mesquite Barbeque, Buttermilk Ranch and Honey Dijon....
Kmart Marketing Chief to Leave Post
Kmart’s Senior Vice President and Chief Marketing Officer Bill Stewart is leaving as after two years on the job, Sears Holdings Corp. said yesterday....
Cold Stone Creamery Celebrates 20 Years with Giveaway
Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents....
Popeyes Names Denver Man Contest Winner
Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand...
Denny’s Pushes Late Night Menu with Marketing Blitz
In a move to entice the 18-to 24-year-old crowd back to its restaurants, Denny’s is changing its look to feed its late-night crowd’s appetite for hip music and new food....
Dr Pepper’s Prescription for the Energy-Starved: Venom
The newly formed Dr Pepper Snapple Group signaled its entry into the increasingly crowded energy drink field with the rollout yesterday of its new Venom beverage brand....
Marketing Arm Wins AOR for GameStop
GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record....
Live from Licensing Show: Warner Bros. and Safeway Launch Food Line
Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages...
Pepsi Aims Celeb Dads Booklet at African-Americans
Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers....
Dos Equis Puts Cold to Work with Cooler Promotion
Retail beer customers may get a chilling message next time they open their local store’s cooler door. Heineken USA brand Dos Equis has launched a promotional campaign that will use novel heat-reacting technology to print a marketing message every time a cooler door is exposed to warmth....
7-Eleven Kicks off Summer of Slurpee Campaign
7-Eleven is launching a buzz marketing campaign to raise awareness around its iconic Slurpee brand among 16- to 20-year olds....
