May 6, 2008 6:01 AM, PROMO Xtra

Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from tropical cool “Mahalo Mango and Pina Koolada” promotion to "Monday Kids Free Smoothie Program." The theme of the campaign is Robeks’ “New Great-Taste Guarantee.”

To help fight childhood obesity and get healthier beverages into the hands of children, Robeks will offer a free 12-ounce smoothie (Tropical, Berry or naturallylight) to kids under age 12 with the purchase of one 24-ounce smoothie every Monday, all day, all summer. The program will be reinforced with residential mailers and coupons. Flyers will be distributed to Boys & Girls Clubs, schools and churches to spread the word.

Robeks Great-Taste Guarantee Campaign originated with the continuous stream of comments from customers that Robeks' smoothies taste “better” than the competition.

Robeks serves more than 9 million guests annually at 150 franchise locations in 16 states and Washington, DC.

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