LATEST NEWS
7-Eleven Introduces Iced Coffee with Sassy Ad Campaign7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes... |
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The Promo 100Check out our top 10 Retail marketing companies. View all Promo 100 winners here.
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@Retail Archive
Coupons.com Buys Grocery IQ
Coupons Inc. brings CPG discounts to the iPhone...
Sharpie and Others Offer Lessons in Getting Customers Talking
Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking...
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing...
Stimulus Package
Promotion gets its due in tough times...
ConAgra Foods' Jesse Spungin on the Economy
Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where...
Ten ways shopper marketing can help improve sales in a tough economy
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade...
Dole Uses Blogs and Parties to Promote Fruit Parfaits
For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But...
Microsoft Debutes Branded T-Shirts
That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro '80s feel. The shirts,...
Cotton Inc. Hits the Malls to Show Teens that Cotton is Fashionable
The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy's and curtains on display at Sears. It's in...
Dole Foods' Director of Marketing Paul Panza Talks about the Changing Consumer
The Dole Food Co. owns some of the world's most popular products. But it is hardly immune to the recession. Customers have changed where and how they...
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External Resources
National Retail Federation: The NRF is the world's largest retail trade association with a mission to advance and protect the interests of the retail industry. It represents more than 1.6 million U.S. retail companies.
Grocery Manufacturers Association:
GMA is an association of food, beverage and consumer products companies that promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply.
Point-of-Purchase Association International : POPAI is an international trade association for the marketing at retail industry. It has more than 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, producer companies and advertising agencies from over 45 countries from around the world.
