RETAIL MARKETING
Macy's Expands "Go Red" Promotions in Ninth YearFor the ninth consecutive year, Macy’s will stage “Go Red” events and promotions next month in support of the American Heart Association’s “Go Red For Women” campaign to raise funds and bring awareness to the problem of heart disease in women. The campaign turns on in-store events, themed merchandise and experiences that no customer entering its stores could miss. Social media will also play a large role in virally spreading the message while at the same time triggering donations to the cause. Macy’s has evolved the program and added new elements this year. ... |
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THE 2011 PROMO 100
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The Top 10 Agencies with a Promotional Marketing Specialty in Retail Marketing as ranked on the 2011 PROMO 100.
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The Top 5 Agencies with Specialties in Retailer Clients as ranked on the 2011 PROMO 100. 1. Integrated Marketing Services |
EXTERNAL RESOURCES
National Retail Federation: The NRF is the world's largest retail trade association with a mission to advance and protect the interests of the retail industry. It represents more than 1.6 million U.S. retail companies.
Grocery Manufacturers Association:
GMA is an association of food, beverage and consumer products companies that promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply.
Point-of-Purchase Association International : POPAI is an international trade association for the marketing at retail industry. It has more than 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, producer companies and advertising agencies from over 45 countries from around the world.
Retail Archive
Macy's Expands "Go Red" Promotions in Ninth Year
For the ninth consecutive year, Macy’s will stage “Go Red” events and promotions next month in support of the American Heart Association’s “Go Red For Women” campaign to raise funds and bring awareness to the problem of heart disease in women. The campaign turns on in-store events, themed merchandise and experiences that no customer entering its stores could miss. Social media will also play a large role in virally spreading the message while at the same time triggering donations to the cause. Macy’s has evolved the program and added new elements this year. ...
As Hispanic Population Grows, so too do Challenges for Marketers—5 Insights
The statistics don’t lie. Hispanics will become 20% of the U.S. population by 2020. This demographic is younger (average age 27 versus 41 for the general market) and they currently have purchasing power of more than $1 trillion dollars. The growth rate for Hispanics outpaces any other group in the U.S. Here are five insights to better understand this shopper:...
5 To Do's When Activating Digital Shopper Marketing Programs
Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper. However, the dizzying array of tools available can make it a bit challenging to discern which ones will provide the most bang for the buck for marketers. A new survey on digital shopper marketing from Catapult helped provide the following five considerations when activating these programs: ...
Cinnabon Bakeries Begin Sampling Programs with International Delight
Through Jan. 31, Cinnabon Bakeries are offering a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee. The creamer is located either on the condiment bar or offered by a server. Some bakeries sell the creamer on site, but all customers depart with a 55-cents off coupon for the creamer. ...
Kikkoman Loves Food Occasions
Kikkoman is a party brand. It loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase. How do the "Next Iron Chef" and broccolini fit it. Read on!...
Meijer Rolls Out Holiday Digital Sweeps with a Video Hook
It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering Web site visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry. But to ensure its hold over visitors' interest, the Meijer "Get Gifted" promotion has also deployed a unique 360-degree video technology that lets them search virtual rooms for instant-win prizes. ...
The Top 10 Promotions to Attract Holiday Shoppers
We know that more consumers started to shop for the holidays before Thanksgiving, with shopping during the month of December declining. In addition to changing when they shop, where they shop also changed. Consumers no longer do most of their shopping at a department store; they are spending their time online. In fact, 30% of shoppers plan on doing most of their holiday shopping online, up 2% from the previous year, while shopping at department stores is down 4%, according to a new survey from the Integer Group and M/A/R/C. With that in mind, let’s take a look at the Top 10 holiday specials shoppers are taking advantage of....
Kraft Turns to HSN to Sell its Seasonal Recipe Booklet
The base marketing ingredient for the Kraft Cheese unit is to get into the hands of consumers ways to incorporate its products into home meals. In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons. PROMO talks with both Kraft and HSN about the promotion....
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
what’s possible in targeted communication and allowing us to more accurately capture people’s ongoing behavior, building on and moving beyond well-known retail season milestones. Seeing and tracking rhythms is the beginning of a revolution in they way we talk to and think about our shoppers and customers. ...
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies....
