LATEST NEWS
Staples Makes School Backpack Cause More Engaging than EverFor the third version of its annual "Give-Back Pack" campaign to provide school supplies for impoverished students, office-stationery retailer Staples has tripled the star power by integrating... |
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2009 Retail Industry Trends Report
Shopping TripSpending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive... |
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The Promo 100Check out our top 10 Retail marketing companies. View all Promo 100 winners here. |
Retail Archive
The Sweat/Soup-Shelf Connection
A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed...
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important...
6 Ways to Use Local Radio to Drive Consumers to Retail
Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail....
Why Wegmans is Tops
A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force...
How to Inspire Impulse Buys at Retail
Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it's not in the budget...
Advice for CPGs Targeting Four Key Generations
The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups....
Coke Taps into Vancouver Olympics with Commemorative Six-packs
Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores....
Tales From the Front
GARDENER'S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER'S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail...
Shopping Trip
Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive...
Kraft Bets on Bloggers
Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs....
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External Resources
National Retail Federation: The NRF is the world's largest retail trade association with a mission to advance and protect the interests of the retail industry. It represents more than 1.6 million U.S. retail companies.
Grocery Manufacturers Association:
GMA is an association of food, beverage and consumer products companies that promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply.
Point-of-Purchase Association International : POPAI is an international trade association for the marketing at retail industry. It has more than 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, producer companies and advertising agencies from over 45 countries from around the world.
