Latest News
LATEST NEWS
Walmart to Evaluate Products Based on SustainabilityAfter a Walmart store manager in North Carolina sent an e-mail to upper management asking why all the lights in the vending machines in break rooms needed to be on... |
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Industry Trends
2009 Retail Industry Trends Report
Shopping TripSpending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive... |
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The Promo 100Check out our top 10 Retail marketing companies. View all Promo 100 winners here.
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@Retail Archive
Coke Taps into Vancouver Olympics with Commemorative Six-packs
Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores....
Tales From the Front
GARDENER'S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER'S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail...
Shopping Trip
Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive...
Kraft Bets on Bloggers
Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs....
Sears Assembles Air Band, Gomez for fall Teen Fashion Campaign
Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments....
Coupons.com Buys Grocery IQ
Coupons Inc. brings CPG discounts to the iPhone...
Sharpie and Others Offer Lessons in Getting Customers Talking
Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking...
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing...
Stimulus Package
Promotion gets its due in tough times...
ConAgra Foods' Jesse Spungin on the Economy
Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where...
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External Resources
National Retail Federation: The NRF is the world's largest retail trade association with a mission to advance and protect the interests of the retail industry. It represents more than 1.6 million U.S. retail companies.
Grocery Manufacturers Association:
GMA is an association of food, beverage and consumer products companies that promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply.
Point-of-Purchase Association International : POPAI is an international trade association for the marketing at retail industry. It has more than 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, producer companies and advertising agencies from over 45 countries from around the world.
