Marketing At Retail
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McDonald’s Pushes Specialty Coffee in Ohio with PromosAug 21, 2008 6:02 AM, PROMO Xtra, By Amy Johannes McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items. The new line, called McCafé Specialty Coffees, includes Lattes, Mochas and Cappuccinos and come in flavors such as Iced, Hazelnut, Caramel and Vanilla. The products follow the company’s rollout of Premium Roast Coffee in 2006 and Iced Coffee in 2007. Related ArticlesBest Buy Positions iPhones in Time for Holiday SalesToys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artMore on Retail, Co-Marketing and p-o-p7-Eleven, Pepsi Team for “Madden NFL 09” RolloutAug 18, 2008 6:05 AM, PROMO Xtra, By Brian Quinton In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.... Smooth OperatorsAug 1, 2008 12:00 PM, Amy Johannes Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.... The Summer of SlurpeeAug 1, 2008 12:00 PM, By Patricia Odell For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director... Film FestAug 1, 2008 12:00 PM, Amy Johannes Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's... Customer CareAug 1, 2008 12:00 PM, Tim McKenzie Providing in-store guidance, advice and direction for shoppers may be a missed opportunity to cross-sell and up-sell and, most important, cement relationships.... Levi’s, JCPenney Back VH1 Save the Music InitiativeJul 25, 2008 6:01 AM, PROMO Xtra Levi’s and JCPenney are working in harmony to support VH1’s Save the Music Foundation with a fund-raising campaign next week.... Kmart Gets Kids to Create AdsJul 24, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style.... Staples Teams with Bed Bath & Beyond for College SweepsJul 23, 2008 6:02 AM, PROMO Xtra Staples, Inc. is out with a back-to-school campaign targeting college students.... Kmart Brings ‘Dark Knight’ to StoresJul 10, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”... Kohl's, JCPenney Targets Teens with Back-to-School CampaignsJul 9, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Weeks before the start of school, department store chains Kohl’s and JCPenney are out with teen-targeted back-to-school campaigns that play off music and movie themes to appeal to the young audience.... Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artJul 3, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”... Rest StopJul 1, 2008 12:00 PM, Amy Johannes Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse... Stacking UpJul 1, 2008 12:00 PM, Amy Johannes When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount... Mighty MattelJul 1, 2008 12:00 PM, By Amy Johannes How's this for a cushy job? Richard Dickson became Mattel's head of global licensing when he signed on as the company's senior vice president for marketing,... Sweet ScentsJul 1, 2008 12:00 PM, Amy Johannes What do raspberry Danish and candles have in common? Entenmann's hopes it's the sweet sound of sales ringing up at the cash register. The company, best... Shelf HelpJul 1, 2008 12:00 PM, Brian Quinton Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in... Who Let the Dogs Blog?Jul 1, 2008 12:00 PM, Brian Quinton On the Internet, no one knows you're a dog, the cartoon says. But if you're a dog and don't care who knows it or a cat comfortable with your feline side... |
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