Aug 1, 2003 12:00 PM
New and noteworthy products
Cruise Control
You probably wouldn't go searching for America on one, but the new eGO Cycle from eGO Vehicles is sure to turn heads. The electric bike offers a quiet, pollution-free ride for busy streets and can be recharged by plugging into any AC or electrical outlet. eGO maxes out at 23 mph and has a 25-mile range, although carrying a spare battery increases the range to 50 miles. The eGO can be customized with brand imprints and logos. Pricing starts at $1,399 for one and drops to $875 for orders of 10 or more. eGO Vehicles ships within days of placing an order. For more information, call (401) 461-2108 or check out www.egovehicles.com.
Mood Lighting
Prime Resource Corp. hopes to brighten things a bit with the Mood Dude Stress Relievers. The cubes feature various expressions, ranging from Happy Mood Dude to Disgusted Mood Dude. Bulk packaging starts at 150 units for $2.88, with one-day rush orders available for $3.60. Orders with a black and red gift box start at 75 units for $5.75. For more information, call (203) 331-9100 or check out www.primeworld.com.
Shop Till You Drop
For those people who like to choose their own gifts, the Bank of America Visa Gift Card is a step in the right direction. Unlike gift certificates, the cards can be used for multiple purchases at a variety of retailers. Cards feature the recipient's name and a personal message from the gift-giver. Eleven different card designs are available, such as “Achievement,” “Thank You” and “Christmas.” Cards can be purchased in any whole dollar amount from $25 to $600, with cards from $25 to $300 costing $5.95 per unit and $301 to $600 going for $7.95 per unit. For more information, call (866) 261-3594 or check out www.bankofamerica.com/giftcard.
Room for Work and Play?
High tech is in, and this is about as high tech as it gets when it comes to personal electronics. The Thomson Inc. RCA Lyra audio/video jukebox mixes business with pleasure by offering a portable disc drive that can support MP3s, word-processing files, spreadsheets, presentations and a host of other computer applications. Suggested retail price is $299.99. For more information, call (800) 217-3935 or check out www.ge-electronics.com.
Pit Party
RaceAway Hospitality, Inc. is offering weekend NASCAR travel packages as executive and client perks. The pre-packaged trips include hospitality at the track, catered meals, pit passes that allow guests to see the action up close and occasionally the opportunity to meet NASCAR drivers. Attendees must have at least 10 to a party to get exclusive accomodations (less than 10 will sit with another group). Pricing starts around $500 per person, although RaceAway will try a no-frills package for less later this year. For more information, call (877) 210-5629 or check out www.raceawayhospitality.com.
![]() |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
![]() |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
![]() |
Michael McKelvie Gift Cards and Reward Cards |
|||
![]() |
Bob Bell Tie-in Partnerships |
|||
![]() |
Dave Hunt Rebates |
|||
![]() |
Bruce Hollander Sweepstakes |
|||
![]() |
Joel Parent Interactive |
|||
![]() |
Become an Expert More Info |
|||
Promo Newsletters
PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.












PROMO Premium & Incentives
PROMO Xtra







