Search here for news of recent research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
***Please Note: Research reports and analysis are available in electronic pdf format only, and will be emailed to you immediately when transaction is complete.***
Available Research from PROMO Magazine:
Promo's Interactive Marketing Reports NEW! 2006 Study!
Promo's Salary Reports NEW! 2006 Study!
Promo's Annual Industry Trends Report NEW! 2006 Study!
Promo's Entertainment Marketing Study
Promo's Premium & Incentives Study
Top Research Links:
Multichannel Merchant Research
PROMO's Interactive Marketing Survey
PROMO's first benchmark study of interactive marketing tracks how much brands are spending on the Internet and other digital channels, what they are buying and where the money is coming from.
- Purchase PROMO's 2006 Interactive Marketing Trends Report—2006 Survey of Brand Marketers: $349 (30 pages/271.52 kb)
- Purchase PROMO's 2006 Interactive Agency/Supplier Trends Report—2006 Survey of Agencies: $349 (44 pages/357.39 kb)
PROMOs Salary Studies:
PROMO's Agency Salary Report
This study provides a complete overview of compensation and the work environment at promotion agencies. Data includes average compensation and bonus for various job functions/levels; education and experience of agency staffers; workload and supervisory responsibilities for agency executives; and more.
- Purchase PROMO's 2006 Agency Salary Report: $349 (73 pages/615 kb)
PROMO's Marketer's Salary Survey
When PROMO conducted its first-ever survey of corporate marketing executives two years ago, the industry was rife with firings, budget cuts and salary freezes. This year's survey indicates what has changed--and hasn't. Promo's exclusive survey and it's corresponding editorial analysis examines salary and bonus compensation, rates of increase, average years of experience and more. A must-have for all marketers and HR managers.
- Purchase Complete 2005 Marketer Salary Survey: $299 (61 pages/756.1 kb)
- Purchase corresponding editorial featuring detailed analysis and year-over-year trend information. PROMO, July, 2005: $199 (5 pages/516.6 kb)
Purchase year over year data:
- 2003:
- Purchase Complete Marketer Salary Survey: $199 (44 pages/200kb)
- Purchase corresponding editorial featuring detailed analysis and year-over-year trend information. PROMO, July, 2003: $99 (7 pages/188kb)
Purchase year over year data:
- 2004:
- Purchase PROMO's 2004 Agency Salary Report: $299 (46 pages/408.3 kb)
- Purchase the 2004 PROMO Agency Salary: $125 (64 pages/515.1kb)
Promo's 2002 Promotion Agency Executives Salary Survey
This first-ever salary survey exclusive to promotion agency executives mirrors the state of the marketing world today. Details include compensation and bonuses, age and years of experience, education, etc. This study is important for agency executives and HR professionals.
- Purchase Complete 2002 Agency Salary Survey: $249 (51 pages/181 kb)
- Purchase detailed analysis and trend information detailing the state of agency life today, PROMO, July 1, 2002: $99 (3 pages/147kb)
Promo's 2001 Corporate Marketers Salary Survey
This first-of-its-kind survey of corporate marketing executives examines salary and bonus compensation, rates of increase, average years of experience and more. A must-have for all marketers and HR managers.
- Purchase Complete Marketer Salary Survey: $199 (42 pages/166kb)
- Purchase detailed analysis and trend information. PROMO, July 1, 2001: $49 (4 pages/287kb)
PROMO's Industry Trends Surveys
The surveys reveal critical spending and planning information across a variety of promotion marketing tactics. The surveys provide insights on how brand marketers measure ROI; outsource projects; select agencies; spend on consumers promotion vs. trade promotion; and much more. The surveys also offer insights on how agency execs develop and report ROI measures; work with clients; expect their revenues to change; and more.
2006:
- Purchase PROMO's Exclusive Annual Report—2006 Survey of Brand Marketers: $349 (81 pages/447.25 kb)
- Purchase PROMO's Exclusive Annual Report—2006 Survey of Agency/Supplier Trends: $349 (46 pages/376.94 kb)
- Purchase PROMO's Exclusive Annual Industry Trends Article: $125 (21 pgs / 14.2 MB)
Purchase Year Over Year Data:
2005:
- Purchase PROMO's Exclusive Annual Report—2005 Survey of Brand Marketers: $299 (55 pages/676.7 kb)
- Purchase PROMO's Exclusive Annual Report—2005 Survey of Agency/Supplier Trends: $299 (45 pages/427.7 kb)
- Purchase PROMO's Exclusive Annual Industry Trends Article: $125 (21 pgs / 14.2 MB)
2004:
- Purchase PROMO's Exclusive Annual Report—2004 Survey of Brand Marketers: $299 (46 pages/408.3 kb)
- Purchase PROMO's Exclusive Annual Report—2004 Survey of Agency Executives: $199 (64 pages/515.1kb)
- Purchase corresponding editorial featuring detailed analysis and year-over-year trend information. PROMO, April 2004 Issue: $150 (28 pages/875.2 mb)
PROMO's Entertainment Marketing Survey
This survey of brand marketers identifies important aspects of their involvement in entertainment marketing. The data includes how they identify entertainment properties for partnership; how they negotiate partnership details; budgets; lead times; goals for entertainment programs; and much more.
- Purchase PROMO's 2004 Entertainment Marketing Study: $299 (46 pages/408.3 kb)
- Purchase the Exclusive Annual Report – Survey of Agency Executives: $125 (64 pages/515.1kb)
PROMO's Event Marketing Survey
PROMO's Event Marketing survey provides data on how brand marketers are using the growing tactic of event marketing in their strategies. Topics include spending trends, ROI measurement, strategy development, staffing and more.
- Purchase PROMO's 2005 Events Survey: $299 (51 pages/310.7 kb)
- Purchase corresponding editorial for PROMO's 2005 Events Survey. PROMO, Jan. 2005 Issue: $125 (4 pages/827.5 kb)
Purchase Year Over Year Data:
2004:
- Purchase PROMO's 2004 Events Survey: $249 (43 pages/252.4 kb)
- Purchase corresponding editorial for PROMO's 2004 Events Survey. PROMO, April 2004 Issue: $99 (3 pages/689.0 mb)
PROMO's Premium and Incentives Survey
This report highlights planning and spending trends among marketers for premium and incentive programs. Data includes incentive program goals; expected spending, ROI measurement; types of premiums and rewards used; and more.
- Purchase PROMO's 2005 Premium & Incentives Report: $299 (54 pages/481.5 kb)
- Purchase PROMO's Exclusive Annual Report --Survey of Agency Executives: $125 (7 pages/623.2 kb)
Purchase Year Over Year Data:
- Purchase PROMO's 2004 Premium & Incentives Report: $299 (35 pages/638.8 kb)
- Purchase PROMO's Exclusive Annual Report --Survey of Agency Executives: $125 (2 pages/419.9 kb)
PROMO's Sampling Chart
A complete listing of promotional sampling opportunities in 2005, across retail, sports, holiday events and much more.
- Purchase PROMO's 2004 Sampling Chart: $49 (5 pages/1.36 mb)
Research Contacts
For help with your order, contact Lynn Adelmund, Director, Marketing Research
913-967-1891, lynn.adelmund@penton.com
