Proprietary research from PROMO
Promo 2008 Interactive Marketing Survey: How Bulletproof?
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PROMO's second annual research study on the marketing industry's investment in and application of interactive technology platforms.
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PROMO's first annual research study on the marketing industry's investment in and application of interactive technology platforms.
Click here for the report
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More Reseach on Interactive Marketing
Advocates Prompt FTC to Investigate Digital Food Marketing
Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity....
Live from Las Vegas: 49% of Marketers Boost Online Spending: PROMO Study
Some 49% of marketers expect their online spending to grow this year with dollars flowing to e-mail marketing (55.5%), banner ads (37.6%) and e-mail newsletters (44.9%) among other tactics, according to PROMO’s annual Interactive Marketer Trends Study, which was released yesterday during the Interactive Marketing Summit in Las Vegas....
Live from Verge: Marketers Scrambling to Master Seven Norms for the 'Net Gen'
They may have just learned to tie their shoelaces in the last year, but they are already veterans of digital technology—and marketers are utterly rethinking their branding efforts in order to successfully communicate with the "networked generation." ...
Most Consumers Don't Want Cell Phone Ads: Study
About a quarter (26%) of current mobile phone subscribers would watch cell phone ads in exchange for free applications, according to a study conducted by research firm Harris Interactive. ...
Food Brands Use Plenty of E-Tactics to Engage Kids: Study
More than eight out of 10 of the top food brands that target children though TV ads also use branded Web sites to market to children online, setting the stage for longer time period spent interacting with food brands. ...
PC In-Game Advertising to Grow $400 MM by 2009
In-game advertising in PC-based games is expected to more than quadruple in the next three years, according to a new survey. ...
Live From the Digital Marketing Conference: Fox to Launch Search Engine
The search engine war is heating up with Fox Interactive Media set to launch its own search engine joining powerhouses Google, Yahoo and MSN. ...
If the Content is Funny, It's Likely to be Passed On
The majority of U.S. adult Internet users share content with others via email, with jokes and cartoons being the most frequently forwarded content. ...
Customer Satisfaction Dwindles in Online Shopping
As the curtain closed on the holiday shopping season, new figures indicate that consumers are 4% less satisfied with the online shopping experience than they were earlier in 2005....
Online Holiday Shoppers Spend $30 Billion
Online shopping brought in $30.1 billion during the 2005 holiday season, a 30% increase in online spending in the U.S. over 2004, according to a recent survey....
Small Number of Online Buyers Drive Almost Half of the Business
Only 18% of online buyers drive almost half (46%) of the spending, according to a report by Nielsen//NetRatings....
Black Friday Fruitful for Online Retailers
Millions of shoppers across the country may have camped out in front of retail stores on Black Friday in a bid to get first pick at the sales, but millions more sat at home and booted up the Net....
Interactive Marketing: The Tempo Slows
It's kind of strange to be talking in critical terms about a segment that grew 15.4 percent to $1.5 billion. But when the Internet is the segment in question,...
