Proprietary Research from the editors of PROMO
PROMO 2007 Industry Trends Report
It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report....
2006 Overview of Promotional Spending
Higher Gear
Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference...
Agency Revenues
Revenues Rising Again
U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies...
Coupon/FSI
Clipping Slows
U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,...
Direct Mail
Snail Mail Leaves Its Shell
Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic...
Entertainment Marketing
Outside the Box
Last month, Visa broke new ground when it upsized billboards and touted its fraud-protection service as part of the story line in Ubisoft's crime-solving...
Event Marketing
Less is More
Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell...
Fulfillment
Flipping the Coin
The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery...
Games, Contests and Sweepstakes
Playing the Game
Fueled by the need to keep consumers engaged, technology gains ground as a prime tool for games, contests and sweepstakes. Whether it's a text messaging...
Interactive/Digital
The New Frontier
SMS, MMS, SEOit's an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their...
Licensing
Licensing Blips
Licensing revenue has grown 4% since 2001 from $5.60 billion to $5.85 billion in 2004. And with consumers' love of nostalgia, movies and good, old-fashioned...
Loyalty Marketing
Rewarding the Faithful
The loyalty business is booming, garnering almost as much attention and excitement as it did in the heydays of S&H trading stamps, when housewives feverishly...
Premium and Incentives
Engaging Workers
Internal branding is driving the creation of major budgets earmarked to market the company's benefits, products and services to its employees just as...
Retail Marketing
A Little Bit Louder Now
U.S. marketers spent $19.35 billion on retail marketing in 2005, up 4.8% from 2004, per PROMO estimates. Retail marketing which includes P-O-P, retail...
Sampling
Try Me!
One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered...
Specialty Printing
Folding or Holding?
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers...
Sponsorship
Goal Tending
Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in...
Marketer's Research Store
Need the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
PROMO Research includes:
• Annual Trends Reports
• Event Marketing Studies
• Entertainment Marketing Studies
• Annual Salary Reports
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Annual Premium & Incentives Studies
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