Proprietary Research by PROMOChampagne TastesDespite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line.... PROMO 2008 Industry Trends Report: Promo LitePromotion marketers are trimming their sails, judging by Promo's 2008 Marketer Trends Survey.... Promo 2008 Interactive Marketing SurveyIf a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey.... PROMO 2007 Industry Trends ReportIt may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report.... Higher GearEarlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference... Annual Salary StudyStringing the PurseThe hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into... Marketers' Salary SurveyThe low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen... Better Off at Number 2As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their... Event Marketing Trends StudyTime OutSome brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results.... The Morning AfterThis year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns... Trends in Premium & Incentive marketing
Inventive IncentivesBrands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more... RESEARCH FOCUS: Premiums and IncentivesThe dollar still reigns as the No. 1 most popular type of consumer and employee incentive, according to PROMO's second annual Premium & Incentives Study.... Interactive Marketing StudyFollow the MoneyWhether it's pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by... Spinning the WebDot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for... The Marketer's research storeNeed the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing. PROMO Research includes: |
 Research in the NewsSales Declines May be Slowing for Promotional ProductsThe stormy economy has put a hurtin’ on promotional products sales... Social Net Users Ready to Be More than Just Brand Friends: StudyAlmost a third of social-network users think they’re a good place to learn more about brands and the products or services they sell, according to a new survey by Publicis Groupe division Performics and analytics firm ROI Research... Retail Sales Show Signs of LifeSales increased 4.1% for the week ending Oct. 3 compared to the previous week. When looking at year-over-year revenue, sales declined 3% for the same week, according to ShopperTrak’s National Retail Sales Estimate... Only 37% of Marketers Know Customer Channel Preferences: StudyA new study has found that even though most marketers are executing multi-channel campaigns, less than half have know which channels their customers actually prefer... Profound Shift in Consumer Saving and Spending: SurveyRaising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate... Say Cheese, Year 'Round: Beating the Seasonal OddsJust like actors who get over being identified with an iconic role-think Melissa "Half Pint" Gilbert or Adam "Batman" West-products can also get typecast as "seasonal"... Checklist for Staging Big City EventsThe pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game ... Canadians Flock to Loyalty ProgramsCanadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program... Cause Spending Increases 2.2%Spending on cause related marketing is down significantly, but still shows an increase over last year... Back-to-School Shopping Hits the SkidsSpending on school supplies has hit the chopping block... June Retail Sales Fall 3.8%In June, retail sales (which exclude automobiles, gas stations, and restaurants) fell 3.8% compared to one year ago, according to the National Retail Federation... Search Spending Fell Less in Q2 2009: ReportSpending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages... Motherhood and Social Media Go Together: ReportMommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites... WPP Agencies and Microsoft to Conduct Research on Search MarketingWPP agencies and Microsoft Advertising plan to conduct a research project exploring the relationship between search engine marketing and brand building... Sponsorship Spending Revised, Growth Cut in Half: IEGIn response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG has revised its forecast for sponsorship spending this year, cutting it in half as the full impact of the recession grips North American companies... |
