Proprietary Research by PROMOChampagne TastesDespite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line.... PROMO 2008 Industry Trends Report: Promo LitePromotion marketers are trimming their sails, judging by Promo's 2008 Marketer Trends Survey.... Promo 2008 Interactive Marketing SurveyIf a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey.... PROMO 2007 Industry Trends ReportIt may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report.... Higher GearEarlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference... Annual Salary StudyStringing the PurseThe hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into... Marketers' Salary SurveyThe low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen... Better Off at Number 2As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their... Event Marketing Trends StudyTime OutSome brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results.... The Morning AfterThis year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns... Trends in Premium & Incentive marketing
Inventive IncentivesBrands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more... RESEARCH FOCUS: Premiums and IncentivesThe dollar still reigns as the No. 1 most popular type of consumer and employee incentive, according to PROMO's second annual Premium & Incentives Study.... Interactive Marketing StudyFollow the MoneyWhether it's pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by... Spinning the WebDot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for... The Marketer's research storeNeed the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing. PROMO Research includes: |
 Research in the NewsMotherhood and Social Media Go Together: ReportMommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites... WPP Agencies and Microsoft to Conduct Research on Search MarketingWPP agencies and Microsoft Advertising plan to conduct a research project exploring the relationship between search engine marketing and brand building... Sponsorship Spending Revised, Growth Cut in Half: IEGIn response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG has revised its forecast for sponsorship spending this year, cutting it in half as the full impact of the recession grips North American companies... Ad Spending Up in Movie Theaters: CACAdvertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media... In-Game Ads to Hit $1B in Five Years: ForecastMedia analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years... Less than One-third of Consumers Spending: SurveyConcerns over jobs and the economy continue to influence consumer spending... Loyalty Program Membership Grows, But Activity Remains Flat: ColloquyThe good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago... Online Consumer Product Reviews Have Big InfluenceWhat customers are saying online about products and services can make or break sales... After February Uptick, March Retail Sales SlipAfter February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down... Beauty Category Struggles, Some Bright SpotsThe beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.... Social Media Spending to Increase, But Remains MinisculeSpending on social media by marketing companies is expected to increase this year, a sign that these efforts can be deployed quickly and inexpensively in a recession.... Online Communities Gain in PopularityOnline member communities have gained popularity, even outpacing e-mail.... Coupon Use Gains StrengthCoupons are proving a powerful incentive for consumers struggling to make ends meet in a weak economy.... Growth in Media Spend to Hit 30-Year Low: VSSThe overall media spend this year is expected to slip to its lowest growth rate, only the second decline in 30 years.... Nielsen Reports Triple Screen Video Usage RisingVideo viewing on television, computer screens and mobile handsets is steadily rising, with the average American watching 151 hours of TV monthly and an additional six hours of Web and mobile video, according to Nielsen’s fourth quarter “A2/M2 Three Screen Report.” ... |
