Marketing Research
Proprietary Research by PROMO
Annual Industry Trends Report
Sep 5, 2007 5:17 PM
It may not signal a boom. But growth in promotion marketing last year was hardly shabby.
Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year.
Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.
Click here for the full report....
Apr 1, 2006 12:00 PM, Kathleen M. Joyce
Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference...
Annual Salary Study
Jul 1, 2006 12:00 PM, By Andrew Scott
The hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into...
Jul 1, 2005 12:00 PM, BY KATHLEEN M. JOYCE
The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen...
Jul 1, 2004 12:00 PM, BY PATRICIA ODELL
As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their...
Event Marketing Trends Study
Jan 3, 2007 4:35 PM
Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results....
Jan 1, 2006 12:00 PM, By Kathleen M. Joyce
This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns...
Trends in Premium & Incentive marketing
Aug 30, 2006 11:55 AM
Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more...
Sep 1, 2005 10:11 AM, Proprietary Research from PROMO Magazine
The dollar still reigns as the No. 1 most popular type of consumer and
employee incentive, according to PROMO's second annual Premium & Incentives Study....
Interactive Marketing Study
May 1, 2007 12:00 PM, By Larry Jaffee
Whether it's pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by...
Apr 1, 2006 12:00 PM, by Kathleen M. Joyce
Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for...
The Marketer's research store
Need the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
PROMO Research includes:
• Annual Trends Reports
• Event Marketing Studies
• Entertainment Marketing Studies
• Annual Salary Reports
•
Annual Premium & Incentives Studies
Go to PROMO’s Research Store now
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Research in the News
Jul 1, 2008 12:00 PM, Amy Johannes
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount...
Jun 25, 2008 3:36 PM, PROMO P&I, By Amy Johannes
Good Housekeeping is the latest consumer magazine to roll out a new incentive program, which rewards loyal readers with cash back for online purchases...
Jun 19, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
Most TV viewers who are passionate about the shows they watch are eager to engage with additional content related to their favorite program online, a new survey found....
Jun 18, 2008 6:01 AM, PROMO Xtra
(Direct Newsline)—Marketers are using more Internet media in tandem with offline media formats, according to new market research report released by the Direct Marketing Association. ...
Jun 17, 2008 6:01 AM, PROMO Xtra
More than 9 million U.S. mobile subscribers report they used their mobile phones to make a purchase of some kind in the last four months, a report released last week by Nielsen Mobile said...
Jun 11, 2008 6:01 AM, PROMO Xtra
A new survey from Nielsen Online points up just how heavily kids and teens consume online video at home...
Jun 10, 2008 6:02 AM, PROMO Xtra
U.S. licensing revenue dropped slightly to $5.98 billion in 2007 from $6.04 billion in 2006, a dip of .8%....
Jun 5, 2008 6:01 AM, PROMO Xtra
(Direct Newsline)—Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a contraction in advertising spending overall...
Jun 1, 2008 12:00 PM, Amy Johannes
All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special...
May 28, 2008 6:02 AM, PROMO Xtra
More than 1 billion Web users will be scanning video clips in five years, according to a new study by ABI Research....
May 22, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association...
May 20, 2008 6:01 AM, PROMO Xtra, By Amy Johannes
When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey....
May 19, 2008 6:02 AM, PROMO Xtra
Online ad revenue for 2007 rose 26% worldwide last year to reach $21.2 billion, marking four consecutive years of record-breaking growth, according to a report from the Interactive Advertising Bureau....
May 16, 2008 6:03 AM, PROMO Xtra
Almost nine in 10 users of social networking sites believe the ads they see there either never or seldom line up with their specific interests and preferences, a new poll reveals....
May 15, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Octagon and TNS Sport have formed a partnership that combines their respective proprietary research methodologies to offer clients a more in-depth analysis and understanding of sports fans. ...
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PROMO'S 2007 P&I SURVEY
Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report
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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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