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Wunderman

Location: 285 Madison Ave., New York, NY 10017
Phone: (212) 941-3000
URL: www.wunderman.com
Ownership: WPP Group
CEO: Daniel Morel

At a Glance

A 2006 buying spree landed promo shop Shaw Marketing Grounp (and Diageo, overseas) and Web site whiz ZAAZ. Promotion work now centered in Chicago, New York headquarters focuses on direct marketing. Added Seattle and San Francisco offices. New in 2006: Goodyear (motor sports), Diageo (interactive). Lost in 2006: Pfizer (direct marketing).

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Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

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PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

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PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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