The Marketing Arm

Mar 18, 2008 11:00 AM

Location: 1999 Bryan St., Suite 1800, Dallas, TX, 75201
Phone: (214) 259-3200
URL: www.themarketingarm.com
Ownership: Omnicom Group
CEO: Ray Clark

At a Glance

General contractor with impressive arms and legs. Now pitching one-stop shopping across "emotional" platforms (music, entertainment, sports), a step beyond earlier cross-selling between divisions. Bought digital shop ipsh (yep) in 2006; keeps street work strong with 2,000 part-time field staffers. New in 2006: Elizabeth Arden, Revlon, Staples, Frito-Lay, Pfizer. Lost in 2006: Office Depot.