Promo Sourcebook

Winning Words for the Pro Awards

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“In life and in work it is so important to celebrate and that is exactly what The PRO Awards are all about...celebrating fresh ideas that engage consumers and drive big results. In 2006 Brigandi & Associates, Inc. won three PRO Awards, including the top prize for Best Campaign of The Year. It was a thrilling night for us and our client partners. We thank PROMO for providing a platform where we all gather to celebrate the innovations within our industry.” 

Laura Janssen, Senior Vice President, Brigandi & Associates

Winning Words

“Arc Worldwide has the utmost respect for the PRO Awards competition because the judges’ criteria reflect our own principles: delivery of ‘big campaignable ideas,’ flawless execution and positive business results for our clients. Last year, Arc won seven PRO awards including Best Promotion of the Year for our integrated Cadillac Under 5 campaign. From every Arc team member to our most senior leadership and the Cadillac client, we were all absolutely thrilled with this recognition.”

William Rosen, Chief Creative Officer, Arc Worldwide


"Bringing home a PRO Award is a great way to say "thank you" to clients that have been so collaborative, such good partners in creating a great program. This year, we were particularly proud that EMA won two PROs, one for a business-to-consumer campaign and the other for a B-to-B promotion."

Virginia Bates, Partner, Director of Promotion Planning, Eric Mower and Associates



"Winning three PRO Awards was an unexpected honor and the highlight of our year as a business and as individual marketers. The awards substantiated our ability to deliver innovation and online results through an offline promotional event. Because of the big win we were able to garner unprecedented internal support for offline promotional initiatives moving forward."

Michelle Franzoia Cox, Senior Marketing Manager, Yahoo!


"Winning the inaugural PRO Award in the new Best Sponsorship or tie-in Campaign category has been a tremendous honor for the FedEx and Velocity teams. We had always believed strongly in the theming, execution, and integration of our "Most Reliable Player in the Game" campaign, but receiving top recognition from our industry peers is particularly meaningful and truly special."

Joe Zajac, Vice President, Velocity Sports & Entertainment



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About the PRO Awards

PROMO’s 21st Annual PRO Awards is the most prestigious promotion marketing awards program in the world and recognizes the best in promotion marketing in 23 categories from Best Multidiscipline, Event Marketing, Sampling, Interactive to Most Creative and more. Each year the entry process begins in February.

Industry-Wide Recognition:

Finalist will be announced on PROMO’s website August 3, 2011.

Winners will be announced during a Free online gala September 13, 2011. You must register for this event.

Finalists and Winners will be featured in a special edition of PROMO Xtra dedicated exclusively to them. This edition will be emailed to over 20,000 subscribers.

A list of Finalists and Winners will be published in Chief Marketer Magazine Aug./ Sept. issue and Dec./Jan. issue.

A full description of both Finalist’s and Winner’s campaigns will be featured on PROMO’s website.

A special section of the PROMO Source Book will be dedicated to the PRO Award Winners and sent to over 25,000 marketing executives. Source book to mail with Chief Marketer Magazine’s Dec.2011/Jan. 2012 issue.

Winners will be asked to participate in the PROMO Master Class, an e-newsletter dedicated to promotion marketing’s Best of the Best practices

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Promotions

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