The 2009 PRO Awards... And the winners are:
For more in-depth coverage of the winners including interviews with the winning campaigns make sure to read the Dec./Jan. issue of Chief Marketer Magazine. The winning campaigns will have a featured article in the Source Book.
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Best Promotion of 2009
Category #1: Best Multidiscipline Campaign
Category #2: Best Use of Event Marketing (Five or Less Venues)
Category #3: Best Use of Event Marketing (More Than Five Venues)
Meow Mix Think Like a Cat Game Show
Category #4: Best Vehicle-Based Experiential Campaign
Category #5: Best Sampling Program or Trial Recruitment
Category #6: Best Cause-Based Promotion
Category #7: Best Sponsorship or Tie-in Campaign
Category #8: Best Use of Public Relations in a Promotion Campaign
Category #9: Best Use of Games, Contests, and Sweepstakes
Category #10: Most Innovative Communication Strategy
Category 11: Best Interactive/Wireless Promotion
Category #12: Best Multicultural/Ethnic Campaign
'HUGGIES® and PULL-UPS® "El Tren de Vida de Mamá"
Category #13: Best Campaign Targeting a Micro Audience
Meow Mix Think Like a Cat Game Show
Category #14: Best Campaign Generating Brand Awareness
Category #15: Best Loyalty Program or Shopper Rewards Program
Category #16: Best Dealer, Sales Force or Business-to-Business Campaign
Category #17: Best Use of P-O-P
Category #18: Best Use of Viral Marketing in a Promotion Campaign
Category #19: Best Premium-Based Promotion
Category #20: Best Retail/Co-Marketing Campaign
Category #21: Best Campaign on a Budget (under $250,000)
Category #22: Best Idea or Concept
