2010 PRO Awards Finalists Are Announced!
This year’s finalists are an elite collection of agencies and brands doing some of the best work in promotional marketing.
Reserve your Free spot here for the Winners Announcement on September 13th!
Click on each campaign name to view their full description.
Best Multidiscipline Campaign Give A Day, Get A Disney Day LG US National Texting Championship Elf Yourself Invasion Duracell Times Square SmartPower Lab Best Use of Event Marketing (Five or Less Venues) The Southwest Porch at Bryant Park Make-A-Messterpiece brought to you by Bounty Tide Mile of Clean Style Insterstate Batteries Summer Snow Days Best Use of Event Marketing (More Than Five Venues) Samsung 3D TV “Liberation Day” Coke Happy Music Lunchable’s “Lunch Your Tummy Right” Program The Cheesecake Factory® & Feeding America® “Drive Out Hunger Tour" Best Vehicle-Based Experiential Campaign alli & Wynonna-my story, my alli Little Debbie Share-a-thon Mobile RocPopShop Drive One 4 UR School Best Sampling Program or Trial Recruitment Make-A-Messterpiece brought to you by Bounty Energi to Go Ho Ho Hold the Lactose Lunch is on Us Best Cause-Based Promotion The Recovery Project Give A Day, Get A Disney Day New Balance 20th Anniversary Campaign AT&T Team USA Soundtrack Best Sponsorship or Tie-In Campaign Extra 3PM Snackdown Challenge P&G Sponsors the 2010 Olympic Winter Games Monster Director of Fandemonium Chipping for Charity Best Campaign that Uses a Holiday Theme in its Promotion Chocolate Milk: The Official Drink of Halloween Elf Yourself Invasion “Con Kleenex® Expresa Tu Hispanidad” Art Contest American Airlines: 2009 Digital Holiday Card Best Use of Public Relations in a Promotion Campaign The Up, Up. . . and Away Tour Charmin NYC Restrooms Elf Yourself Invasion Tostitos Salute the Troops Bowl Best Use of Games, Contests, and Sweepstakes “Mike’s Aluminum Anniversary” “Con Kleenex® Expresa Tu Hispanidad” Art Contest Ford & White Collar-’Chasing the Shadow’ “Dude, Where’s my Bar?” Most Innovative Communication Strategy The Southwest Porch at Bryant Park Make-A-Messterpiece brought to you by Bounty Charmin NYC Restrooms Fiesta Movement Best Web-Based Promotion Sprite NBA Slam Dunk Fan Face Off Sprite Step Off Zombie Singles Fiesta Movement |
Best Mobile Marketing Campaign “LG Transform To Something Better” Consumer Sweeps World’s Largest Cell Phone GameStop Surprize Attack 2009 Monopoly at McDonald’s Best Multicultural/ Ethnic Campaign Sprite Step Off Pull-Ups® “El Baile de Pull-Ups®” Potty Dance “Con Kleenex® Expresa Tu Hispanidad” Art Contest SCOTT® “Pasa el Buen Rollo de Costa a Costa” Best Campaign Targeting a Micro Audience Campus Buzz G-Series Mobile Locker Room Make-A-Messterpiece brought to you by Bounty Best Campaign Generating Brand Awareness Dream Big Littlest Pet Shop Pets on Parade Advertising Week Event Activation “Dude, Where’s my Bar?” Best Loyalty Program California Lottery Replay Program Know Your IBM Screaming MyCokeRewards Best Dealer, Sales Force or Business-to-Business Campaign Know Your IBM Cinemax High Def’n Awesome U-Drive Regional Direct Response Program Advertising Week Event Activation Best Use of Viral Marketing in a Promotion Campaign Hammertime Viral Video Killed Ideas (by Blurb) Zombie Singles The White Rabbit Campaign Best Retail/Co-Marketing Campaign Littlest Pet Shop Pets on Parade LYSOL® NASCAR® Sponsorship at Target® GameStop Surprize Attack Lay’s Local Best Campaign on a Budget (under $250,000) The Singing Bee on CMT Zombie Singles River Monster’s Piranha
Flash Mob Love your Team. Grow
the Ivy. Best Idea or Concept “Mike’s Aluminum Anniversary” Make-A-Messterpiece brought to you by Bounty Love your Team. Grow
the Ivy. Yahoo! Yodel Studio Best Creative Make-A-Messterpiece
brought to you by Bounty The White Rabbit Campaign Adult Swim & Kia Soul Yahoo! Yodel Studio |
