The 2009 PRO Awards... And the finalists are:
Click on any category finalist to view their complete campaign profile.
You're Invited To The PRO Awards Gala and Presentation of 2009 Winners on Oct. 8th at The Museum of Science and Industry In Chicago! Click here for more information.
Category #1: Best Multidiscipline Campaign
True Blood
Oreo DSRL Campaign
How Sweet the Sound
Yahoo! Start Wearing Purple
Category #2: Best Use of Event Marketing (Five or Less Venues)
CNN Election Coverage
The Duracell Power Lodge
[yellow tail] Vinyl Bar
State Farm Call Your Shot
Category #3: Best Use of Event Marketing (More Than Five Venues)
Disney Parks “What Will You Celebrate?” Tour
Meow Mix Think Like a Cat Game Show
Drive One 4 UR School
Slime Across America
Category #4: Best Vehicle-Based Experiential Campaign
Entourage Air
U.S. Army Strength in Action Tour
Slime Across America
Morris’ Million Cat Rescue
Category #5: Best Sampling Program or Trial Recruitment
The Charmin NYC Restroom Experience
[yellow tail] Vinyl Bar
Reader Revolution
Look Fab Moments
Category #6: Best Cause-Based Promotion
The Recovery Project
Drive One 4 UR School
Warriors in Pink...Powered by Ford
Morris’ Million Cat Rescue
Category #7: Best Sponsorship or Tie-in Campaign
Old Spice Red Zone Player of the Year
Acuvue® Did You See That?
AT&T Team USA Soundtrack
State Farm Call Your Shot
Category #8: Best Use of Public Relations in a Promotion Campaign
Milk-Bone Celebrates 700 Dog Years
The Gore-Tex Know What’s Inside Tour
Purex Saves Green
Doritos Crash the Super Bowl
Category #9: Best Use of Games, Contests, and Sweepstakes
Fill the Plane
Meow Mix Think Like a Cat Game Show
The Dark Knight $10K Giveaway
Doritos Crash the Super Bowl
Category #10: Most Innovative Communication Strategy
True Blood
The Duracell Power Lodge
Meow Mix Think Like a Cat Game Show
Polar Bears on the Thames
Category 11: Best Interactive/Wireless Promotion
Interactive Aquarium
PEDIGREE® MILLION DOG MOSAIC
AT&T Team USA Soundtrack
Doritos The Quest
Category #12: Best Multicultural/Ethnic Campaign
'HUGGIES® and PULL-UPS® "El Tren de Vida de Mamá"
'SCOTT® Dichomania!
How Sweet the Sound
AT&T Team USA Soundtrack
Category #13: Best Campaign Targeting a Micro Audience
Meow Mix Think Like a Cat Game Show
UR Votes Count
International Truck Stop
Doritos Unlock the Xbox
Category #14: Best Campaign Generating Brand Awareness
Meow Mix Think Like a Cat Game Show
Drive One 4 UR School
How Sweet the Sound
AT&T Team USA Soundtrack
Category #15: Best Loyalty Program or Shopper Rewards Program
Feed the Senses
The Dark Knight $10K Giveaway
My Coke Rewards
Miller High Life Extras
Category #16: Best Dealer, Sales Force or Business-to-Business Campaign
From Sweden With Löv Tour
CNN Grill
Drive One 4 UR School
Heroes Happen Here
Category #17: Best Use of P-O-P
The USPS Innovation Center
Kahlúa “Holiday Fit for Kings”
Stir Up a Royal Adventure
Category #18: Best Use of Viral Marketing in a Promotion Campaign
Card for Africa
True Blood
PEDIGREE® MILLION DOG MOSAIC
Battle of the Bands & The Quest for the Crystal
Category #19: Best Premium-Based Promotion
American Express WishList
Pebbles Big Taste Adventure Beneath Bedrock in 3-D
Merry Giving Black Friday Holiday Event
The Dark Knight $10K Giveaway
Category #20: Best Retail/Co-Marketing Campaign
GameStop Guitar Hero
UR Votes Count
Puffs Plus On-pack
AC/DC Album Launch
Category #21: Best Campaign on a Budget (under $250,000)
31 Days of the Dragon
CNN Community Outreach
The Stanley Works Experience
LU Café
Category #22: Best Idea or Concept
True Blood
CNN Grill
The Duracell Power Lodge
Yahoo! Purple Pedals
Category #23: Best Creative
True Blood
[yellow tail] Vinyl Bar
How Sweet the Sound
AT&T Team USA Soundtrack
