Xiaolin Toys Latest Premium in Subway Kids' Paks
Subway has introduced new premiums for its Kids' Paks, four toys based on the TV show Xiaolin Showdown, set to premiere its second season next month.
The toys—Bot Trainer, Dojo Squirter, Dragon Toss and Kimiko Copter—became available Monday and will run through Sept. 29.
Xiaolin Showdown, is an animated mystical Kung-Fun action adventure comedy series from Warner Bros. that airs Saturday's on Kids' WB!. The series follows the globetrotting adventures of Omi, a young monk-in-training from the Xiaolin Temple. Omi is assisted by three young dragons in training on a quest to find ancient sacred objects, which hold superpowers. Boys ages six to 11 enjoy the show, which airs Sept. 11.
Promos at www.subwaykids.com and P-O-P materials support. Ryan Partnership, Wilton, CT, handles P-O-P and b. little + co., New York, handles production.
Kids' Paks include a deli-style sandwich, a Minute Maid juice box and a Fruit Roll-Ups snack.
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