SITE Study Explores Forces Shaping the Incentive Industry

(Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have influenced incentive decisions in the past five years and will shape the industry over the next five years.

The research consisted of three efforts, a mix of qualitative and quantitative methods: 1) in-depth interviews with 20 members of the Society of Incentive & Travel Executives; 2) a focus group of 15 members; and 3) a traditional survey of 1,500 members. The goal was not only to explore the events and trends that are most affecting incentive planners, but also to offer strategies to help them adapt their businesses to these market forces.

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