P&I Postscripts

AMERICAN EXPRESS: has launched a new loyalty card, the IN:LA Card, which gives Los Angeles-area consumers exclusive rewards at some of the city's hottest restaurants, exclusive clubs, entertainment venues and cultural institutions. Card holders earn INSIDE Rewards points by using the IN: LA Card—one point for every $1 spent and double points on city essentials, including dining, movies, mobile phone service, cable service, Internet service, gym membership, and magazine/newspaper subscriptions. The card follows IN: CHICAGO and IN: NYC cards American Express rolled out over the last year.

SOUTHWEST AIRLINES: has teamed up with InterContinental Hotels Group to offer Rapid Rewards members who enroll in Priority Club Rewards and select the airline to create a preferred earning alliance a half credit in Rapid Rewards for each qualifying stay at any of the 3,500 IHG properties worldwide. The program, which kicked off Oct. 1, includes InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, and Candlewood Suites.

UTIX GROUP, INC.: a provider of prepaid experience tickets, has inked a deal distribution and marketing agreement with Scrip Advantage, Inc., a direct marketing company that specializes in selling gift cards for 300 large U.S. merchant retailers and service providers. Scrip will offer its non-profit customers Utix prepaid experience tickets for fund-raising efforts. In a separate development, Utix signed deals with Points.com and Vertrue, Inc., who will offer Utix prepaid golf, ski, spa, movie and bowling tickets to their client bases.