P&I Postscripts

HÄAGEN-DAZS SHOPPE CO.: will switch from paper gift certificates to stored-value gift cards through an arrangement with Salt Lake City-based Gift Card Solutions. The electronic gift cards are customized to meet the look and feel of the store, and may be purchased at any participating Häagen-Dazs Shop. Gift Card Solutions currently has a paper gift certificate deal with 200 Häagen-Dazs stores.

DAVID LAGE AND RICHARD KAESER: both received Honorary Lifetime Member Awards during the opening session of the PPAI Expo last Wednesday. The awards were given in recognition of their enthusiastic, loyal and continual support to PPAI and the betterment of the industry.

CARD PRINTER: Arthur Blank & Co., Boston, has expanded its short-run capabilities to produce smaller batches of laminated plastic cards (including gift cards) more quickly. Blank's minimum short-run order is 500 cards.

EURO RSCG RETAIL: a retail marketing communications' agency, has launched a Customer Loyalty unit. Craig J. Staley has been named VP-director of database marketing responsible for developing integrated loyalty programs that drive incremental sales while attracting and retaining retailers' very best customers.