P&I Postscripts

BURGER KING CORP.: has teamed up with the National Football League and the U.S. Figure Skating Association for a new series of Kids' Meal premiums. The QSR is offering kids a choice of eight handheld electronic games—four football games and four figure skating games—with the purchaser of a Kids Meal. The games are available at more than 7,000 Burger King restaurants through Feb. 5 or until supplies last.

THE ASI SHOW: has created an advisory board made up of suppliers, distributors, multi-line reps and industry service providers to provide insight and strategic direction for future shows. In addition to The ASI Show that just ended last week in Orlando, future shows include Dallas, Feb. 8-10, Las Vegas, March 22-24, Philadelphia, May 23-25 and Chicago, July 11-13.

GIFTCERTIFICATES.COM: Seattle, added 13 retailers to its network that provides gift certificates as marketing incentives for customer and employee acquisition, loyalty, reward and retention programs. The 13 merchants, who join hundreds of retailers, restaurants and services in GiftCertificates.com's eight-year-old network, are: AutoSport, Gorton's of Gloucester, Hat World, iTunes, Lids, NASCAR.com, Nike, Panera Bread, Parisian, Puritan's Pride, Snap-On Tools, SONIC and TicketsNow.com.