P&I Postscripts
WHITE CASTLE: is tapping into consumers' late-night feeding frenzy, offering a free Coca-Cola Throttle energy drink with the purchase of a Crave Case (30 hamburgers) between 10 p.m. to 5 a.m. The limited time offering is the QSR's latest addition to its late night menu. Full Throttle drinks can be purchased anytime during the promotion for $1.99.
SUBWAY: is out with new toy premiums featuring Scooby-Doo as part of its Kids' Pak meals. The premiums include a Scooby-Doo Chute, the Scooby-Doo spray 'n soar, the Scooby-Doo ski 'n splash squeeze toy and a Scooby-Doo canine copter. The Scooby-Doo premiums are available through June 26 while supplies last. Mega Bloks Little farm toy premiums are available for toddlers 18 months and older.
THE NON-PROFIT INCENTIVE FEDERATION: has named Karen Renk as chairman. Renk is the executive director of the Incentive Marketing Association.
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