P&I Postscripts

MCDONALD'S CORP.: will offer a special incentive this month to encourage trial of its new chicken menu offerings. From Aug. 11 to 14. The QSR will hand out Premium Chicken Sandwich menus featuring coupons for a free medium drink and a medium fry with the purchase of a new sandwich. McDonald's rolled out its new chicken sandwiches, the Classic, Ranch BLT and Club, on Tuesday.

RUBY TUESDAY: has joined Vesdia Corp.'s "shop and save" rebate network. As part of the agreement, debit and credit cardholders participating in Vesdia-owned or managed programs will now earn a 3% rebate when they dine at any of Ruby Tuesday's more than 800 company-owned and franchised restaurants.

ELECTRONICS RETAILER: Car Toys, Seattle, is launching a loyalty program for some of its 52 stores that sell mobile electronics, wireless phones and accessories. Shoppers who join the Car Toys Customer Rewards program get a $10 gift card for every $200 they spend; higher spending brings bigger rewards. Loyalty Lab, San Francisco, handles the program, which starts in Car Toys' Washington state stores and may expand to Oregon, Colorado and Texas.

VELTEX CORP.: a manufacturing, import and distribution company for apparel and accessories, hopes to finalize the acquisition of 50% of John Daly Enterprises in the near future. In June, Veltex struck a deal with the professional golfer to market and license his branded golf products (PROMO P&I, June 22). The deal includes branded products such as sunglasses, baseball hats and other golf products and accessories to be marketed in the United States and Canada.