Next-Generation Incentives

Research has shown that there is a direct link between employee satisfaction and customer satisfaction and improved financial performance.

In fact, organizations with engaged employees have customers who use their products more and increased customer usage leads to higher levels of customer satisfaction.

On the consumer side, marketers are deploying premiums from the hot categories of electronics (think iPods, portable DVD players and HDTVs), as well as "experience" rewards such as spa visits, travel and cooking lessons.

That's just a sample of the findings discussed in last week's Webinar: Incentive Impact: The Why and How of Building Next-Generation incentive Programs That 'Wow' Recipients, the first in a series of Webinars by PROMO.

The panel included: Karen Renk CAE, executive director, Incentive Marketing Association; Michelle Smith, VP-business development, O.C. Tanner; and Tony Roth, president and CEO Utix Group, which sponsored the Webinar. To listen to the Webinar and view the slide presentation visit, promomagazine.com/webinars/incentive-impact/.