NASCAR Debuts New Loyalty Card

NASCAR and MBNA have launched a credit card to reward consumers who use the card.

The MBNA NASCAR RacePoints VISA card allows consumers to earn one RacePoint for each dollar spent in retail purchases and when the card is used to purchase products or services from NASCAR sponsors. Points can be redeemed online for NASCAR gear, collectibles, and other NASCAR experiences, such as the opportunity to ride in a pace car with a NASCAR legend or to become "Crew Chief For A Day" with a NASCAR team. Consumers can enroll at NASCAR.com and begin redeeming points on May 31.

MBNA has not signed any NASCAR sponsors to the program yet, but has been in "around-the-clock" negotiations with sponsors to become partners, said NASCAR RacePoints spokesman Jeff Lawrence.

Charlotte-based Stoneacre, a loyalty marketing program developer, which launched RacePoints, also debuted NASCAR's first-ever loyalty club in February, which was designed to target and unite the sports' 75 million fans. The Official NASCAR Fan Club is separate from RacePoints. The club has a $40 annual membership fee and can give fans benefits that range from behind-the-scenes access, such as VIP treatment at races, to special deals and offers as well as NASCAR partner discounts.