Promo Sourcebook

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Huggies Puts $10 Million Into Building E-Relationships With Moms  

May 24, 2005, By Patricia Odell

Denny's Roars On With Madagascar Premiums, Sweeps 

May 24, 2005, By Amy Johannes

Dunkin' Donuts Offers Survey-Takers Sweet Rewards 

May 24, 2005, By Amy Johannes

Hilton's "Call Center Excellence" Aids Loyalty 

May 24, 2005, By Tim Parry

Southwest Airlines Ceases Online Bonus Credit  

May 24, 2005, By Amy Johannes

Hyped Loyalty Strategies Can Doom Your Company 

May 24, 2005, By Tim Parry

Consumers Expect More, Get Less From Brands: Survey 

May 24, 2005

Catalina Posts 4Q Profit; Picks up Walgreens as a Client 

May 24, 2005

Mercedes-Benz Owners Shape Loyalty Rewards 

May 24, 2005

Carlson Taps Ford, DaimlerChrysler Vet Schroer 

May 24, 2005, By Tim Parry

Archway, Campaigners Collaborate at Retail 

May 24, 2005

All Star Launches Incentive Programs for Casinos 

May 24, 2005

Star Wars Premiums, Sweeps Invade Burger King 

May 11, 2005, By Amy Johannes

Fork, Coupon Point The Way For McDonald's Salad Promotion 

May 11, 2005, By Amy Johannes

Rite Aid Signs 1.2 Million Seniors in its Loyalty Program 

May 11, 2005, By Betsy Spethmann

Best Western, Nickelodeon Team Up With Travel Card Promo 

May 11, 2005, By Amy Johannes

Citibank First to Offer Reward Program to Account Holders 

May 11, 2005, By Tim Parry

Restaurants, Retailers Teach English to Hispanic Staffers 

May 11, 2005, By Betsy Spethmann

KitchenAid Searches For Longest Running Dishwasher 

May 11, 2005, By Tim Parry

TripRewards Has Its Cake and Eats It Too 

May 11, 2005, By Tim Parry

Popularity Grows With Real Estate Incentive Program 

May 11, 2005, By Amy Johannes

Majority of Americans Refer Friends to Favorite Loyalty Programs 

May 11, 2005

Showtime Links Top Premiums to Drive Subscriptions 

May 11, 2005, By Amy Johannes

Wendy's Offers Free Frostys As A Thank You 

May 11, 2005

GGP Brings Club Noggin to 85 Malls 

May 11, 2005

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