Promo Sourcebook

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Gift Card Fraud Tripped up Wal-Mart Exec 

Jul 20, 2005, By Betsy Spethmann

Swiss Army Names Colleen Finch as VP-Corporate Markets 

Jul 20, 2005, By Patricia Odell

Chrysler, Ford Jump on Employee Pricing Promos 

Jul 20, 2005, By Tim Parry

AmEx Bows Stored-Value Card; Priceline.com Dangles AmEx Gift Cards 

Jul 20, 2005

Sugo Taps McConnell to Open New York Office 

Jul 20, 2005

Abanco Launches Gift and Loyalty Program for Merchants 

Jul 20, 2005

ASI Names ASItransact Advisory Board 

Jul 20, 2005

P&I Postscripts 

Jul 20, 2005

HBO Gives Entourage Viewers Special Access 

Jul 6, 2005

CVS Addresses Loyalty Card Security Breach 

Jul 6, 2005

McDonald's Links Burgers and DVDs 

Jul 6, 2005, By Amy Johannes

Promotional Products Draw Referrals and Loyalty: Study 

Jul 6, 2005

Miffy Debuts in Chick-Fil-A Kids Meals 

Jul 6, 2005, By Amy Johannes

American Express Launches Travel Agent Rewards Program 

Jul 6, 2005

Visa Enhances Rewards Processing Systems 

Jul 6, 2005

InfoSpace Rolls Out Incentive Programs 

Jul 6, 2005

SITE Offers Scholarship Program with Motivation Show 

Jul 6, 2005

Colloquy Group Signs International Partners 

Jul 6, 2005

P&I Postscripts 

Jul 6, 2005

Home Depot Tallies $43 Million in Unused Gift Cards 

Jun 22, 2005, By Betsy Spethmann

GM Taps Archer for $70 Million Fulfillment Contract 

Jun 22, 2005

PPAI Restructures Membership Categories 

Jun 22, 2005, By Patricia Odell

JetBlue, American Express Partner For Loyalty Card 

Jun 22, 2005

Jameson Inns Offers Stock Option Loyalty Program 

Jun 22, 2005, By Amy Johannes

Incentive Boosts GM Market Share 

Jun 22, 2005, By Tim Parry

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