Eight-five Percent of Credit Cards to Carry Rewards by 2009: Research 

Aug 17, 2005

Gift Cards Serve Retention More Than Acquisition: Survey 

Aug 17, 2005

Budget Revives Consumers with Dunkin' Donuts Offer 

Aug 17, 2005

Grocers' Use of E-Mail Growing: Survey 

Aug 17, 2005

Southwest Airlines Lengthens Rapid Rewards Redemption Policy 

Aug 17, 2005, By Amy Johannes

Postscripts 

Aug 17, 2005

EBay Discontinues Loyalty Program 

Aug 3, 2005, By Tim Parry

Cingular Building Loyalty Program Through Free Concert Tour 

Aug 3, 2005, By Tim Parry

GM Ends Pricing Promo; Ford and Chrysler Continue 

Aug 3, 2005

PPAI Preps Members to Speak on Benefits of Promotional Products 

Aug 3, 2005

Frontier Airlines Launches New Online Reward Programs 

Aug 3, 2005, By Amy Johannes

Unilever Turns In-Action Heroes into Premiums 

Aug 3, 2005

Safeway Rallies 40 CPGs for School Fundraiser 

Aug 3, 2005

Play Ball: New Loyalty Program Targets Major League Baseball Fans 

Aug 3, 2005

Gas Discounts Rile Competitors 

Aug 3, 2005

Chevron and Texaco Open Up Business Gift Card to Consumers 

Aug 3, 2005

Plastic Cash International Debuts Celebrity-Branded Stored Value Cards 

Aug 3, 2005, By Amy Johannes

Light Group Names Paul Gordon President 

Aug 3, 2005

P&I Postscripts 

Aug 3, 2005

Tin Types 

Aug 1, 2005, BY ROD TAYLOR

Marketers are delighted when you buy the product or service they are promoting. The ultimate compliment, however, is when you buy something that you have...

Glitzy Incentives Can Disappoint Consumers 

Jul 20, 2005, By Amy Johannes

Gap, Inc. Business Direct Launches Corporate Apparel Catalog 

Jul 20, 2005, By Amy Johannes

Marriott Foots Honeymooners' Tab 

Jul 20, 2005

Court TV Re-brands with 150,000 Premiums 

Jul 20, 2005, By Amy Johannes

Harrah's Taps Caesars' Loyalty Members 

Jul 20, 2005, By Tim Parry