Epsilon Rounds Out Loyalty Expertise: COO Bryan Kennedy
Epsilon continues to expand its footprint in database and loyalty marketing, merging earlier this month with sister shop Frequency Marketing, Inc. (under parent Alliance Data) and,,,...
Mr. Coffee Sells Celebrity Mugs
Mr. Coffee is using a premium offer to rev its print ad campaign starring pop-culture icons, starting with NASCAR champ Jeff Gordon....
Auto Consumers Value Low Retail Prices Over Incentives—Poll
Everyday-low-prices on automobiles overwhelm other vehicle incentives, including zero-percent financing, employee discounts for everyone and cash-back rebates, according to a recent Maritz poll....
Epsilon, Frequency Marketing Merge
Alliance Data Systems is merging its loyalty-marketing consultancy Frequency Marketing, Inc. with its database-marketing firm Epsilon....
Sainsbury's Launches Customized Magazine
U.K. grocer Sainsbury's has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program....
GiftCertificates Shutters Seattle Office
GiftCertificates.com will close its Seattle office at the end of the year, consolidating all of its business operations in Omaha, NE. The change affects about 40 employees and is expected to save about $1 million in annual costs....
McDonald's Serves Up Mobile Coupons in California
McFlurry with your phone? In an effort to better connect with younger consumers, McDonald's restaurants in southern California are......
Trade Show Sampling: Help or Hindrance?
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....
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