Jeep Adds Incentives for ‘Everyday Heroes’ 

Strawberry Shortcake Launches First Loyalty Program 

Equity Becomes EMAK, Expands Beyond Premiums 

IF Asks FTC to Clarify Definition of Commercial E-mail 

P&I Postscripts 

Susan Gray to Take Reins of IGCC 

Spending on the Rise for P&I: PROMO Survey 

Movie Mania: Blockbuster Rolls Out Occasion GiftCards 

Employing The Power of P&I 

As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the...

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