PeopleSoft Offers Upgrade Incentives 

Sep 24, 2004

Jeep Adds Incentives for ‘Everyday Heroes’ 

Sep 24, 2004, By Betsy Spethmann

Strawberry Shortcake Launches First Loyalty Program 

Sep 24, 2004, By Patricia Odell

Shell Gift Card Doubles Credit-Card Applications 

Sep 24, 2004

Equity Becomes EMAK, Expands Beyond Premiums 

Sep 24, 2004, By Betsy Spethmann

Slow Rewards Prompt Loyalty Defectors: Study 

Sep 24, 2004

IF Asks FTC to Clarify Definition of Commercial E-mail 

Sep 24, 2004, By Patricia Odell

P&I Postscripts 

Sep 14, 2004

Susan Gray to Take Reins of IGCC 

Sep 14, 2004, By Patricia Odell

Gift Cards Flow South to Aid Hurricane Victims 

Sep 14, 2004

Publix Switches from Paper to Plastic: Gift Cards that is 

Sep 14, 2004

TiVo Launches Rewards Program and Credit Card 

Sep 14, 2004

CompUSA Trys Instant-Win Incentives Tied to Visa Card 

Sep 14, 2004

Spending on the Rise for P&I: PROMO Survey 

Sep 14, 2004, By Kathleen M. Joyce

Attention Class: Time to Learn about Promotional Products 

Sep 13, 2004, By Patricia Odell

Movie Mania: Blockbuster Rolls Out Occasion GiftCards 

Sep 13, 2004, By Patricia Odell

Employing The Power of P&I 

Sep 1, 2004

As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the...

Xiaolin Toys Latest Premium in Subway Kids' Paks 

Aug 18, 2004

Yu-Gi-Oh to Star in Burger King Kids Meals 

Aug 11, 2004

Live from the IMA Executive Summit: Update on Gift Card Legislation 

Aug 4, 2004, By Patricia Odell

Live from the IMA Executive Summit: Action Plan Addresses Criticism of Incentive Show 

Aug 3, 2004, By Patricia Odell

Live from the IMA Executive Summit: A New Gift Card with Multimedia Capabilities 

Aug 3, 2004, By Patricia Odell

Kellogg Faces Boycott Over Spidey Toy 

Jul 8, 2004

Skymall Incents Airline Passengers to Shop on the Fly 

Jul 8, 2004

Subway's Four New Warner Bros. Premiums 

Jun 29, 2004