Promo Sourcebook

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Promotional Products Sales Hit $16.9 Billion, A New Record 

Mar 30, 2005

Earthlink Puts Employees on TV; Consumers Vote for their Favorite 

Mar 30, 2005, By Tim Parry

Take Me Out to the Ball Park; and Give Me a Premium Too 

Mar 30, 2005, By Tim Parry

Marriott Keeps Guests in Shape With Scratch-Off Game 

Mar 30, 2005

Gas Retailers Criticize Giant Eagle Discounts 

Mar 30, 2005

American's Disenchantment with Jobs and Employers Grows 

Mar 30, 2005

Entertainment Group Lures Youth Via CDs, DVD Sampler 

Mar 30, 2005

McDonald's Brings Big Screen Favorites to Happy Meals 

Mar 30, 2005, By Amy Johannes

On-pack CDs Boost Post Sales for Kraft Canada 

Mar 30, 2005

Unilever Gift-with-Purchase Targets Hispanics 

Mar 30, 2005

NASCAR Debuts New Loyalty Card 

Mar 30, 2005, By Tim Parry

Executive Committee Named for Forum for People Management 

Mar 30, 2005

Archway Adds Staff, Space 

Mar 30, 2005

P&I Postscripts 

Mar 30, 2005

FTC Fingers CompUSA in Rebate Complaints 

Mar 16, 2005, By Amy Johannes

Checkers Turns Sponsorships into Employee Motivation 

Mar 16, 2005, By Tim Parry

American Airlines' Rewards Storytelling 

Mar 16, 2005, By Amy Johannes

The Year Ahead: Trends in Incentive Programs 

Mar 16, 2005, By Patricia Odell

Shell Holiday Promo Helps Spark 62% Jump in Gift Card Sales 

Mar 16, 2005

Big Idea Cooks Up VeggieTales Promos with Applebee's, Tyson Foods 

Mar 16, 2005, By Amy Johannes

Mountain Dew to Expand Skateboard DVD Premium Parties 

Mar 16, 2005, By Betsy Spethmann

Corporate Meetings & Incentives Turns 25 

Mar 16, 2005

TXU Rewards Customers With Loyalty Program 

Mar 16, 2005

Best Buy Staffers Build Samsung Loyalty and Sales 

Mar 16, 2005

Retailers, CPGs Eye CD-ROM Gift Card 

Mar 16, 2005, By Betsy Spethmann

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