Gift Cards Top Wish Lists; Tricked Out to Catch the Passerby
More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the "war of the gift cards."...
Harrah's Reviews Loyalty Process After $5.8 Million Mistake
Harrah's Entertainment has no plans to follow up with Total Rewards loyalty members, but is reviewing its promotional procedures following an estimated $5.8 million error with a local direct-mail coupon....
Betty Crocker Points Program Adds Sports Gear
General Mills has added an online health and wellness overlay to its long-running Betty Crocker continuity program....
Loyalty Shoppers Prefer a Mix of Soft and Hard Benefits
Consumers prefer a blend of rewards and special privileges from retail loyalty programs, and are less likely to defect from a program that offers both....
United Airlines Launches Auction Rewards
United Airlines is giving greater meaning to loyalty rewards having launched a new program in which members of its frequent flyer program, Mileage Plus, can use their miles to bid on big-ticket items....
Arby's Rewards MasterCard Users With $25,000 Gift Card Sweeps
Arby's Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards....
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers....
F.y.e. Builds Loyalty Via Backstage Pass
Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products....
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