Live From The Incentive Show: New Products

New products were plentiful this year at the Incentive Show, ranging from branded gift cards and a new line of chocolate products to the latest in digital technology.

Here are some of the products introduced at the New York show this week:

* Godiva Platinum Collection: new product line launching this fall that brings chocolate to life with color, flavor and texture. Products range from $4 to $44. Godiva also will release a new holiday collection, bringing a little bling to its packaging with crystals on boxes. Dark, assorted and pop chocolate (chocolate with a zing) range from a $3.75 candy bar to $175 for a box of assorted chocolates. Godiva: 866-464-4881.

* The Blockbuster Game Card: good for one game rental valued at $6. The new card replaces Blockbuster's entertainment card, which allowed the rental of any movie and game. Blockbuster:1-800-475-4784.

* Gap Inc. Business Direct gift card: The company has released three new designs for its Gap, Banana Republic and Old Navy gift cards. Cards come in denominations from $10 to $50. This fall, Gap Inc. Business Direct plans to release a tri-branded gift card that can be used at all three stores. Gap Business Direct: 1-888-427-1111.

* Canon PowerShot SD500 Digital ELPH kit: $499.999. Comes complete with a gift box and Coach leather case. Canon USA Inc.: 866-50-CANON.

* Xperience Days Inc.: This new company offers gift certificates for memorable experiences, including hot air balloon rides, scenic flights, cooking demos and fast car racing. Gift certificates range from $100 to $125,000. Xperience Days Inc.: 866-973-7436.

* The Gift Assistant Choice Card: Umbrella gift cards from 140 merchants. Cards are reloadable at any time and can be customized with brand logos. Values vary. The Gift Assistant: 513-631-4440.