Letter to the Editor

I found your article "Attention Class: Time to Learn about Promotional Products"(P&I Sept. 15) very interesting. What a great idea! Do you know if it's possible for one to obtain the course curriculum from PPAI? They could easily make this an online course.

Betsy Landon
E-commerce Marketing Manager
Print Partnership Manager
Serif, Inc.
The Software Center
Hudson, NH

The response from Bill Prickett, spokesperson for the Promotional Products Association International

We are trying to take it on a case-by-case basis. It's a pilot program and not ready for mass distribution yet. We want to do this test market with this "control" group and then get some extensive feedback. Based on that information, we will make needed changes, additions, corrections, etc. and then mass market the program to colleges/universities throughout the country.

We've had numerous folks who've asked for the program to use for general speaking (Rotary Clubs, etc.), which is not what it was designed to accomplish. Some have just wanted to "see" it and have their own copy. To those, we have gracious declined.

Some have been professors, and we've sent the kit them. (One professor who received the kit wrote to us and asked us to send it to the others in his department!) And some have wanted it for professors that they know. In those cases, we've asked for the contact information of the professor and we will send them the kit, so we can do our follow up in the spring.