Burger King Touts Shark Tale

Burger King dives in this week with a Kids Meal promo tied to DreamWorks' Shark Tale.

The five-week campaign will put Shark Tale toys in Kids Meals. Advertising to kids, restaurant P-O-P and direct mail to Birthday Club members support. The film premieres Oct. 1.

The 10 toys put the film's characters in action: two are wind up swimmers; one is a ball whose cheeks turn red in cold water; another is a light-up bobblehead.