TiVo Launches Rewards Program and Credit Card

Digital video recorder maker TiVo has launched a rewards program to promote new subscriber referrals, and a TiVo-branded credit card that allows subscribers to earn incentives with each purchase.

The company said TiVo Rewards lets existing TiVo customers earn points whenever they refer friends and family who purchase a TiVo box and activate the service. The program is one of the few that allow members to earn points without purchasing any goods or services.

TiVo, based in Alviso, CA, partnered with Juniper Bank to offer the Platinum MasterCard, which has no annual fee and a 0% introductory APR. TiVo Points earned through referrals or purchases on the new card can be redeemed for TiVo service upgrades, merchandise, accessories, TiVo boxes, an Apple iPod, Nikon digital cameras, Bose QuietComfort headphones and more.