Attention Class: Time to Learn about Promotional Products

Hundreds of professors at schools across the country will be receiving kits this week in a pilot program designed to aid them in teaching students about the value of promotional products as a valid advertising medium.

The kits, the brainchild of the Promotional Products Association International, will reach 500 marketing and advertising professors with a two-part lesson plan focusing on research and the benefits, uses and creativity of promotional products.

The students will learn from case studies how these products have proved successful in a real setting. The curriculum includes the history of promotional products, which dates back as far as the election of President George Washington, as well as details about the PPAI, the association said.

The pilot program will test market the materials included in the kits, revised based on feedback and then rolled out nationally to a larger contingent of professors.