Live from the IMA Executive Summit: A New Gift Card with Multimedia Capabilities

There's a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM.

The card, offered by One28 Marketing Group, LLC, Tampa, FL, becomes an interactive marketing and entertainment vehicle that can include special offers, printable coupons and video presentations. It can be programmed for flash animation, such as a birthday greeting, or to facilitate an Internet connection to drive consumers to specific products, sweepstakes, loyalty programs or surveys. An opt-in mechanism allows marketers to capture and compile consumer data.

The cards come in 16 or 40-megabyte media capabilities.