The Gift of Music: New Cards for Digital Downloads

A new card product from CFS lets marketers add downloadable digital music to their play list of premiums. The free music is delivered through a custom printed card and personal identification number (PIN) that allows the cardholder to download licensed music from an online music store.

The Prepaid Music Card can be customized with a company’s own logo and four-color artwork, and may feature from one to five or more music downloads. The cards give users access to an extensive music library containing more than 700,000 songs including the latest releases from top artists. The music can be burned onto CDs or played on virtually any portable music player—including the iPod.

"Music makes an ideal promotional tool because it is something that everyone consumes and loves," said Mark Bruk, VP-business development for Schaumberg, IL-based CFS.