Momentum Hires Leader for Retail and Shopper Marketing

David Bonthrone

Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position.

In his role, Bonthrone oversees the Johnson & Johnson account and will be based in New York City. He began the job last month.

Most recently, he worked for Saatchi & Saatchi X, where he was client president and manager of the New York office and responsible for the global relationship with Procter & Gamble.

Bonthrone has a diverse entrepreneurial background and has worked not only in retail marketing, but in the interactive/CRM space and also headed his own marketing agency, Momentum said.

Momentum Worldwide ranked No. 7 on the 2008 Promo 100 with 2007 revenue of $150 million.

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