Garbarini to Lead Creative at G2 Interactive
Marc Garbarini has been appointed executive creative director at digital marketing agency G2 Interactive, a member of the WPP holding company.
In that post Garbarini will oversee development and execution of creative strategies for all G2 Interactive clients including The Campbell Soup Co., Canon, Procter & Gamble, Mars, Merck, Sony and Novartis Consumer Health.
Garbarini has 16 years of experience in creative leadership roles at such agencies as Organic, Digitas, Kirshenbaum Bond + Partners, McCann Grey, Lowe and Wunderman. He has worked in categories ranging from finance, travel and leisure and consumer packaged goods to automobiles, beer and non-alcohol beverages and telecom.
He will report to G2 Interactive North American President John Paulson.
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