A remark garnered from the Promotion Marketing Association's 2008 Interactive Marketing conference in Chicago last month:

Sally Mueller, director of marketing planning, on Target's dismissive response to a blogger's complaints about a billboard ad, and The New York Times' pickup of that dismissal: “I agree that we could have handled that differently. I think we are learning how to be more transparent, especially with the interactive ad blogging community. We'll admit that we're learning, and we are going to make mistakes.”