Valassis Buys Advo for $1.3 Billion
Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion. ...
Dallas Airport Dangles Coupons to Get Travelers to Park
When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they'll not only be issued a parking stub, but incentive coupons for cool offers at the airport's concessionaires, including McDonald's and TGI Friday's. ...
PepsiCo Takes to Ice With NHL Deal
PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice. ...
Live from the Licensing Show: Tweety Flies with Nicky Hilton
Warner Bros. Consumer Products is injecting new life in its iconic Tweety property with a new fashion collection by celebrity designer and Hilton heiress Nicky Hilton. ...
Coke, NBA Expands Marketing Alliance
Coca-Cola and the National Basketball Association have expanded their global marketing partnership to build on interactive promotions designed to connect with teens worldwide. ...
Ford Taps American Idol's Hicks for Promotion
Ford has tapped American Idol winner Taylor Hicks for its Drive On Us model year-end sales promotion. Fresh on the heels of his victory, Hicks will be featured in a new TV and radio ad that debuts today. Hicks sings and dances to a new song called "Possibilities." ...
Cartoon Network Signs Mattel Deal
Cartoon Network Enterprises has signed a multi-year, multi-platform deal that names toymaker Mattel the network's master toy licensee. The deal gives Mattel licensing rights to build toys for a number of Cartoon Network shows, including Fosters Home for Imaginary Friends, The Powerpuff Girls and Camp Lazlo. ...
McDonald's Celebrates World Cup Fever with Global Campaign
McDonald's is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike. ...
Hilton Takes to the Beach in Volleyball Sponsorship
Hilton Hotels Corp. is taking hospitality beachside with a sponsorship of the 2006 AVP Pro Beach Volleyball Tour. ...
McDonald's To Give 25,000 Coupons at Expo
McDonald's USA is providing free Wi-Fi Internet services to attendees at the 2006 Electronic Entertainment Expo (E3 Expo), and is offering consumers a chance to sample the service via a coupon offer. ...
Home Depot Sponsors Six Flags Parks
The Home Depot has signed a sponsorship deal with Six Flags, swapping real estate in joint-marketing efforts and tapping Home Depot's longtime sponsorship of non-profit KaBOOM....
Holiday Inn Scores Home Run as MLB's Hotel
The Holiday Inn has been named the Official Hotel of Major League Baseball (MLB) as part of a three-year sponsorship agreement announced last week. The partnership has been dubbed the largest sponsorship between a U.S. sports league and a hotel industry player. ...
TNT's Saved Lands Dodge Sponsorship, Integration
Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker's vehicles into its new series Saved. ...
Brands Hit The Ice With NHL Partnerships
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing. ...
HSBC Brands Jetbridges At JFK Airport
First it was stadiums; now it's airports. Financial services firm HSBC has signed a five-year agreement that allows its brand visibility on the 108 jetbridges at John F. Kennedy International Airport in the first major airport naming contract in North America. ...
Dr Pepper to Reign as Official Soft Drink of Amateur Athletic Union
Dr Pepper has signed a deal to become the official soft drink of the Amateur Athletic Union. ...
Coupons Delivered to TV Sets Via a Click of the Remote
DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons—almost—from their couches. ...
Melitta Tests Euro Café Tour
Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007. ...
Maker's Mark Turns U.K. Cabs into Billboards
Maker's Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon. ...
Microsoft Sponsors World Cyber Games
Microsoft Corp.'s Xbox 360 and Games for Windows will sponsor the World Cyber Games (WCG) global tournament through 2008, providing hardware, software and marketing support for the events. ...
