Miller Relies on Word-of-Mouth to Push Holiday Lager
Miller Brewing Co. is out with a chocolate lager, adding another layer of flavors to the $9 billion beer industry as it attempts to stave off a consumer shift towards spirits like vodka and rum. ...
Benz Puts its Sedans in Saks for Breast Cancer Awareness
Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month. ...
GSN Kicks off Cause-Marketing Vocab Championship
GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000. ...
Man Lives in Nissan in $50 Million Campaign
Nissan is revving up a multi-tiered, multi-million dollar promotion that ties blogs, Webisodes, a MySpace page and more to the experience of a photographer living out of a 2007 Nissan Sentra for seven straight days. ...
Sesame Workshop Backs Organic Foods
Sesame Street characters are going organic under a new deal with Earth's Best to put some of the show's favorite characters on organic frozen food and baby food products. ...
Scotties Sends Out 'Softness' Message
Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of "softness." ...
OfficeMax Analyzes Handwriting Online
OfficeMax is touting its TUL private-label pen brand with tongue-in-cheek handwriting analysis online. ...
Grocer Texts Offers to Customers
Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials. ...
Advo Could Face Class-Action Suit
Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis. ...
Kroger Pink Tag Campaign To Raise $3 Million
The Kroger Co. is launching a new pink tag campaign in support of National Breast Cancer Awareness next month, with a goal of raising $3 million toward breast cancer research. ...
Norwegian Cruise Lines Rebrands with $100 Million Campaign
Norwegian Cruise Lines is setting sail with a $100 million branding initiative, its first campaign in a decade, to tout "freestyle cruising" for customers hopping aboard any of its 13 cruise ships. ...
Webloyalty.com, Fandango.com Sued for Coupon Click Fraud
A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase. ...
Jeep 'Bugs' Out in Most Integrated Campaign
Creepy crawly bugs will scale building walls, appear on TV screens, emerge in video games and invade magazine pages as part of a Jeep campaign, which breaks today. At second glance, the creatures are really Jeep Wrangler vehicles that look like bugs from above when carrying sporting equipment on their roofs. ...
Post Office Promotes Passport Service
The U.S. Postal Service (USPS) is touting its passport service through a tie-in with Shutterfly.com. ...
Caribou Coffee Takes Starbucks Turnaways
Caribou Coffee is taking a competitive swipe at Starbucks, saying it will honor thousands of free-drink coupons the coffee rival sent via e-mail to employees last month, but later voided, citing abuse by consumers. ...
Yoplait Extends 'Save Lids to Save Lives'
General Mills is gearing up for Yoplait's iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers. ...
Levi's Struts into Wal-Mart, Sears
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans. ...
'Coupon Mom' Partners With Boodle Site
Online coupon site Boodle.com has partnered with The Coupon Mom, Stephanie Nelson to share her secrets to saving at the grocery store. ...
CBS Hatches New Egg Ad Campaign
CBS will soon target consumers with a new campaign at a time when they're apt to pay attention most—when they're preparing their meals. ...
Cingular Dangles Mobile Coupons for Customers
Cingular Wireless is offering customers a new service: electronic coupons and discounts. ...
