Six Flags, Sara Lee Form Marketing Pact
Six Flags, Inc. has kicked off a marketing partnership with Sara Lee to make Ball Park franks the official hot dog and a corporate partner of the theme park....
Hershey, Kraft Ready S’mores Tour
Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer. ...
Carl’s Jr. Debuts Microsite, TV Spots for New Sandwich
Carl’s Jr. and Hardee’s are spicing up some new TV spots to promote the chain’s new spicy Buffalo Chicken Sandwich....
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend....
Music Sponsorships Hit $1 Billion: IEG
U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc. ...
Lexus Becomes USGA’s First-Ever Auto Sponsor
The U.S. Golf Association has signed Lexus as the first automotive sponsor in the league’s 112-year history....
FSI Coupon Worth Reaches $300 Billion in 2006: Marx
Marketers distributed 253 billion coupons via FSIs last year, worth more than $300 billion in discounts to shoppers....
USA Network Teams With Sonic for Nashville Star
USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps....
Subaru Shifts Gears With Roadshow Sponsorship
Subaru has signed on to become the national sponsor of the PBS hit Antique Roadshow....
Six Flags Signs Sponsorship, Licensing Deals
Six Flags, Inc. has signed a number of licensing and sponsorship deals designed to boost its entertainment offering with some big-name brands....
iVillage Debuts New Branding Campaign
iVillage, the women's Web site, has launched a new branding campaign. ...
Papa John's Pitches Superman DVD in 40 Million Direct Mail Pieces
Papa John's is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza. ...
Domino's Serves up Pizza to 'Brooklyn' Names
If you have a Brooklyn-style name, you could get a free pizza. ...
Bank of America Inks Reported $15 Million NASCAR Sponsorship
Bank of America has signed a five-year deal with NASCAR, reported to be worth $15 million to $20 million. ...
Nissan Shifts, Expands Microsoft Partnership
Nissan is revving its marketing partnership with Microsoft. ...
US Open Nets More Than $56 million in Exposure for Sponsors
The scores now tallied, the US Open tennis tournament can claim it a pointed victory for its sponsors. ...
Disney Lures Moviegoers with 45 Million Valpak Mailings, Sweeps
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion. ...
Domino's New Pizza Debuts Among All Things Brooklyn
Domino's is debuting its new Brooklyn Style Pizza via an on-package game with Coke and some Brooklyn-esque prizes. ...
Valassis 3Q Earnings Plummet; Legal Battles with Advo Loom
Valassis reported third quarter net earnings of $6.6 million, plummeting 68.9% from one year ago due largely to charges related to its failed merger agreement with rival direct mailer Advo and fierce price competition. ...
Denny's Adds Free Kids Meal on Halloween
Denny's is tapping a Halloween theme to give kids an extra treat. ...
